As the aesthetic medicine market in Georgia continues to grow, driven by an increasing demand for specialized professionals

In just a few short years, TuzMotors has evolved from a small local operation into one of Georgia’s most dynamic and trusted names in the automotive aftermarket

Proservice, the country’s first web hosting company, has established a new venture, Cloud Solutions

LiveSupport, a Georgian company providing IT outsourcing and business solutions, is making strides to broaden its international reach while nurturing innovation within the domestic market

After securing a 15% increase in market share in 2024, Carroten, a Greek brand of tanning and sunscreen products present on the Georgian market since 2019

Président, the high-quality French cheese brand with numerous international accolades, has made history by becoming the first to receive the prestigious N1 Golden Brand award in the cheese category in Georgia.

The Golden Brand survey, conducted in 2024, garnered insights from approximately a thousand consumers across various professions. This blend of respondents included economists, business specialists, academic staff, and medical professionals, all contributing their voices to celebrate the best brands in their respective categories.

Since its introduction in Georgia in 2011, Président has consistently embodied the essence of French quality. With a diverse array of cheeses, including Camembert, Brie, blue cheese, Emmental, goat cheese, cheddar, Edam, Gouda, Maasdam, Labneh, cream cheese, and processed cheese, the brand caters to the palates of both traditional and modern consumers. In addition to its renowned cheeses, Président also produces butter, cream, and sour cream, further enriching its offerings in the local market.

“Receiving the Golden Brand is a recognition based on the sentiments and preferences of Georgian consumers, making this award particularly valuable to us. Securing this nomination once again shows that in Georgia, consumers value quality, taste, and reliability – the qualities that set Président products apart”, said a spokesperson from Lactalis Georgia, the official representative of Président in Georgia.

“Receiving the Golden Brand shows we are progressing in the right direction and boosts our motivation”.

Notably, Président is not just any cheese brand; it holds the title of the No. 1 cheese brand worldwide, with roots deeply embedded in French culinary heritage. Its products can now be found in over 150 countries. In Georgia, these exceptional cheeses are sourced from France, the Netherlands, and other European nations, ensuring a delightful taste experience for consumers.

The commitment to quality is paramount for Président. Adhering to the high standards set by the Lactalis Group, the brand employs a meticulous quality control process. This multi-stage process ensures every product is rigorously checked from the milk procurement stage to the final creation, meeting stringent microbiological, physicochemical, and organoleptic standards. Each Lactalis Georgia factory operates in compliance with international standards such as BRC, IFS, ISO, and HACCP, assuring consumers of the safety and excellence of their cheese.

Founded in 1930, the Lactalis Group made its Georgian debut in 2011. Since then, it has steadily expanded its product range, with ambitions for further diversification. According to the company, Président represents a bridge between Georgian culture and European standards, aiming to become an essential part of every family’s daily life.

As Georgian consumers continue to embrace the flavors of Président, this award serves as recognition of the brand’s dedication to quality and taste. With its commitment to excellence and a promise to continually innovate, Président is not just bringing cheese to tables – it’s weaving itself into the fabric of Georgian culinary culture.

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Bona Georgia, the official distributor of Swedish-made, environmentally friendly floor care products, is set to bolster its presence in the market with the opening of a large new showroom located at Alio Mirtskhulava #7 in Tbilisi.

In addition to the showroom launch, Bona Georgia is planning to introduce exciting new innovations aimed at improving both materials and equipment in the floor care industry. These advancements are expected to solidify Bona’s reputation as a leader in sustainable and effective flooring solutions.

The Golden Brand features an interview with founder Roland Eradze, who introduces the company, discusses its success, and shares recommendations for floor care solutions.

Q. What factors contributed to Bona Georgia winning the Golden Brand award?

A. Bona’s success in Georgia can be attributed to several key factors. The company is renowned for its high-quality floor care products, which have been designed to meet the needs of both professionals and consumers, establishing a strong reputation in the market. Bona’s commitment to environmental sustainability resonates with today’s eco-conscious consumers, enhancing their appeal. The company’s effective marketing strategies have played a crucial role in raising brand awareness and fostering consumer trust. Together these elements have significantly contributed to Bona’s popularity and recognition in Georgia.

2024 was a financially successful year, with the company undertaking a number of interesting projects. The priority remains caring for the environment and building a better future with premium quality products!

Q. As a newcomer at the Golden Brand Awards, please introduce Bona Georgia to our readers and tell us how the company has developed over the years.

A. Bona is an international company that has been dedicated to the care of wooden floors for 102 years. Our passion for our work, commitment to durable, high-quality materials, and focus on innovation have earned Bona the trust of people around the world.

Bona’s story began in Sweden in 1919. From the very beginning our goal has been to improve existing products and create formulas that are safe for human health and the planet.

In the 1970s, Bona became the first company to eliminate toxic chemicals from floor care and restoration products, demonstrating that excellent results can be achieved with environmentally friendly materials. Today Bona’s products are recognized for their outstanding quality, and numerous certificates from environmental organizations confirm their safety.

With 100 years of experience, the knowledge and expertise we have accumulated have allowed Bona to operate in some of the most beautiful and bustling buildings in the Georgian market since 2004. Our products have been tested in various environments, including the largest sports fields, airports, museums, and other public spaces.

In addition to preserving the original appearance of floors, our goal is to make the work easier and safer for the craftsmen who use our products. Their needs and safety are the starting point of all our formulas.

Bona is represented today in approximately 90 countries. Our range includes everything needed for floor care and restoration ⁠— floor varnish, glue, oil, accessories, and cleaning products that ensure you achieve the desired results.

We offer a comprehensive range of services, including home renovation, parquet laying, floor polishing, and floor restoration. We use only environmentally friendly products in our work, such as water-based parquet varnish, parquet oil, glue, and floor care solutions. Our commitment to using eco-conscious materials is what sets Bona apart. We are dedicated to protecting the environment and ensuring a sustainable future for our planet!

Q. How do you ensure that Bona parquet varnish and other products remain environmentally friendly while providing high efficiency?

A. Creating ecological products is our primary goal at Bona. Our commitment to developing water-based products embodies this mission. We focus on achieving quality in our formulations, which in turn builds greater trust in our products within the market.

Q. What advice would you give homeowners when choosing between wooden parquet and laminate flooring, and how should they care for such floors using Bona products?

A. When homeowners decide between wooden flooring and laminate, they should consider several important factors. Here are some key tips to help them make the right choice:

• Budget: Wooden flooring is environmentally friendly and can increase property value.
• Durability and Maintenance: Laminate flooring is less resistant to scratches, moisture, and everyday wear and tear. In contrast, wood is naturally hard and durable, with the ability to restore its original appearance over the years.
• Aesthetics and Natural Feel: Wooden flooring adds warmth and natural elegance to a space, showcasing a unique texture and depth. Laminate, while designed to mimic wood, often looks more artificial upon close inspection.
• Technical Conditions: If you have children or pets at home, parquet flooring is a practical choice.
• Environmental Impact: Wood is eco-friendly and biodegradable, whereas laminate is made from synthetic materials.

If you want natural beauty and long-lasting durability, choose wooden flooring. The Bona brand offers a wide range of products for the care and maintenance of wooden floors, including stains, cleaners, protectors, and tools. If you are looking for high-quality and professional products to care for your wooden floors, Bona is the name to choose.