It is my great pleasure to present this special edition of our publication, entirely dedicated to the remarkable achievements in the business sector and to the leaders who are shaping the character of Georgian business today
On June 20, Global Idea and The FINANCIAL proudly hosted the 21st Golden Brand Awards Ceremony at Pullman Tbilisi Axis Towers
A Georgian wine company Rtvelisi is continuing its growth with a focus on product development and international expansion
Over the past decade, the Women Business Council in Georgia (WBCG) has evolved into one of the country’s key platforms supporting women entrepreneurs
Defender has strengthened its position in Georgia’s computer accessories market over the past decade through broad product availability
For more than six years, GD Supply has been delivering professional waterproofing solutions across Georgia
In today’s fast-paced world, quality sleep has become one of the most valuable yet often overlooked pillars of overall well-being. As modern lifestyles increasingly disrupt natural sleep patterns, the demand for safe, effective and reliable solutions continues to grow. Against this backdrop, Nodus Night has distinguished itself as a trusted choice for those seeking restorative sleep and balance.
Recognized as the winner in the “Sleeping Pills and Sedatives” category at the Golden Brand Awards, Nodus Night reflects a combination of scientific approach, carefully selected ingredients and strong market trust. Since entering the Georgian market in 2021, the product has steadily built a loyal consumer base, reinforcing its reputation for consistent results and safety.
Nodus Night is imported to Georgia by MIRO Pharma, a company with more than 15 years of experience in the local pharmaceutical sector. Founded by Nargiz Mahmudova, MIRO Pharma specializes in bringing high-quality medicines and food supplements to the Georgian market at affordable prices, with a strong emphasis on reliability and long-term customer trust.
We spoke with Nargiz Mahmudova about the success behind Nodus Night, its growing recognition in the Georgian market and the company’s vision for delivering trusted, high-quality wellness solutions.
Q. What does winning the Golden Brand award mean for Nodus Night and how do you see it influencing the brand’s future positioning?
A. We felt a combination of joy and pride when we learned about this recognition. At the same time, we have always been confident in the product itself. This award confirms that our approach resonates with both users and the market, strengthening the brand’s credibility and positioning for continued growth.
Q. In what situations is Nodus Night recommended, and when should users consult a specialist?
A. Nodus Night is primarily recommended for difficulty falling asleep, insomnia – especially when associated with frequent awakenings – disrupted circadian rhythms, anxiety and muscular tension. While safe for regular use, users should consult a specialist if sleep issues persist or worsen.
Q. When did Nodus Night become available in the Georgian market and how has the brand’s positioning evolved since?
A. Nodus Night has been available in Georgia since 2021. It quickly earned users’ trust due to the effectiveness of its unique combination. Today, the brand maintains a loyal customer base, which continues to grow steadily.
Q. How significant is the issue of insomnia and sleep disruption in Georgia and how does Nodus Night address these challenges?
A. Insomnia is a leading problem in stress-related nervous system disorders in Georgia. Nodus Night effectively addresses the root causes of unhealthy sleep, offering a comprehensive solution for better rest and recovery.
Q. What is the primary mechanism of action of Nodus Night and what benefits can users expect?
A. Nodus Night’s effectiveness is based on its unique combination: 2 mg Melatonin, 200 mg Melissa and 25 mg Lavender. This trio promotes faster sleep onset and high-quality rest.
Additionally, it contains natural B vitamins from 180 mg of humulus lupulus extract and Vitamin B6, supporting overall nervous system health. Users experience safe, fast results without dependency or toxicity, unlike many synthetic alternatives. Each component’s therapeutic effects are medically validated, targeting all factors that contribute to insomnia.
Q. Who is the target audience for Nodus Night and is it suitable for both periodic stress and chronic insomnia?
A. The product is designed for adults experiencing the symptoms mentioned. While periodic stress is a normal part of life, if it leads to insomnia, early intervention with Nodus Night helps regulate cortisol levels and prevents short-term sleep disturbances from becoming chronic.
Q. Modern consumers pay close attention to composition and safety. Can you elaborate on Nodus Night’s formulation and safety profile?
A. Safety is our top priority. Melissa not only promotes calm and faster sleep but also has muscle-relaxing and cardioprotective effects. Melatonin and Lavender are recognized for supporting healthy sleep and circadian rhythm. Additionally, melatonin can assist with mild depression symptoms, making the product a comprehensive, safe solution.
Q. How quickly does Nodus Night act and can it be combined with other treatments under medical supervision?
A. Nodus Night is taken 20–30 minutes before bedtime and its effects are visible shortly after. Combination with other medications is possible with a doctor’s guidance, though in practice, timely intervention with Nodus Night alone is usually sufficient.
Q. What are your future plans for the Georgian market?
A. We aim to continue offering safe and effective products. Currently, our portfolio includes ten nutritional supplements, with plans to expand further in the near future.
For years, Franco Fontana has maintained its position as one of Georgia’s leading jewelry brands, distinguished by Italian craftsmanship
“This triple recognition proves that we are not only present in Georgia, but leading the market.”
Three brands from the Turkish company Betek’s portfolio — Betek, Betek Fayfiks and Filli Boya — have been recognized as No. 1 Golden Brands in Georgia in their respective categories: Architectural Paints, Cement and Wood and Furniture Varnishes. The awards highlight the company’s long-standing presence and strong reputation in the Georgian market, where it has been operating for more than 25 years. In this interview, Kerem Yelsal, Export Marketing Manager at Betek, speaks about the significance of this triple recognition, the company’s strategy for maintaining market leadership and the opportunities he sees for further growth in Georgia.
Q. Three brands from your company — Betek, Betek Fayfiks and Filli Boya — have been recognized as No. 1 Golden Brands in Georgia in their respective categories. What does this triple achievement mean for your company in the Georgian market?
A. Receiving the No. 1 Golden Brand recognition in three categories in Georgia is not only a source of pride for us, but also a powerful confirmation of the strategic investments we have consistently made in the Georgian market for over 25 years.
For us, this achievement represents the trust of consumers, business partners, architects, contractors and industry professionals. It proves that our long-term vision, disciplined execution and unwavering focus on quality and innovation are delivering sustainable results.
Georgia is a strategically important market for us, and this triple recognition clearly demonstrates that we are not only present here but also leading.
Q. Betek and Betek Fayfiks have received the Golden Brand award multiple times. In your view, what has allowed these brands to consistently lead in the Architectural Paints and Cement categories?
A. Sustained leadership is never coincidental. It is the result of consistency, strategic clarity and operational excellence. At Betek, we combine strong R&D capabilities, strict quality standards, agile supply chain management and deep market insight.
In line with this approach, our recently launched water-based production facility in Türkiye is equipped with advanced automation and state-of-the-art technology. This investment increases our capacity, enhances production precision and product quality and further strengthens our innovation-driven growth strategy, enabling us to respond faster and more flexibly to market and customer needs.
As we adapt to change, we remain firmly committed to our core principles: quality, reliability and long-term value creation. This balanced approach enables us to build lasting leadership.
Q. Filli Boya has joined the list of Golden Brand winners for the first time in the Wood and Furniture Varnishes category. What contributed to this breakthrough for the brand and how does it reflect your long-term strategy?
A. The success of Filli Boya in this category reflects our long-term brand-building strategy. As Türkiye’s leading paint brand, Filli Boya has built strong consumer trust through consistent quality and innovation.
In Georgia, it is particularly important to emphasize that this recognition was achieved in the furniture category through our wood coating solutions. Our strength in furniture coatings is built on dedicated R&D focused on wood technologies, continuous investment, on-site professional technical support and our approach of acting as a true solution partner to manufacturers rather than simply a product supplier.
This recognition shows that our premium positioning and innovation-driven approach are resonating strongly with the Georgian market.
Q. How do you balance maintaining a strong brand identity with adapting to local preferences and standards in Georgia?
A. As a global company operating in multiple markets, we adhere to a clear principle: strong global standards combined with strong local execution.
Our brand DNA — encompassing quality, innovation, sustainability and reliability — remains unchanged across all markets. However, the way we communicate, engage and position ourselves is always adapted to local cultural dynamics.
In Georgia, we localize our communication, collaborate with local partners, and align our offerings with architectural styles and consumer expectations. Leadership requires both consistency and flexibility and we manage that balance carefully.
Q. The construction and renovation sectors in Georgia are evolving rapidly. How have your brands adapted to changing market demands and customer expectations?
A. Agility is one of our core strengths, enabling us to respond effectively to the increasing sophistication and quality focus of the construction and renovation sectors. In line with this shift, we have expanded our innovative product portfolio, reinforced our logistics infrastructure and accelerated our digital transformation initiatives in order to stay ahead of evolving market expectations.
We also invest in technical training and on-site support because we believe growth is not only about selling products; it is about delivering solutions and expertise.
Q. How important is brand trust and reputation when entering foreign markets and how do you ensure long-term loyalty among Georgian architects, developers and contractors?
A. Brand trust is the foundation of international growth. Without trust, there is no sustainable expansion.
In Georgia, we have built our reputation through consistent quality, transparency, compliance with global standards and long-term partnerships.
We focus on creating value for architects, developers and contractors by offering technical expertise, training and reliable service. Loyalty is earned through consistency and we are committed to maintaining it.
Q. How significant is the Georgian market for your company and what potential do you see for growth in the coming years?
A. Georgia represents a strategically important market within our regional growth roadmap. Its ongoing infrastructure investments, accelerating urbanization and rising expectations for higher-quality construction materials create a structurally attractive environment for sustainable expansion, where we have maintained a continuous presence for more than 25 years.
Our perspective on Georgia is long-term and investment-driven. We are not pursuing opportunistic growth; our objective is to establish a strong, responsible and enduring market presence built on the principles of sustainable leadership.
Q. After achieving such recognition with three brands this year, what are your next priorities and ambitions for expanding in Georgia and the wider region?
A. Our next priorities include further expanding our distribution network, strengthening our brand positioning, deepening local partnerships and exploring opportunities for greater regional integration.
We will continue investing in innovation, sustainability and operational excellence to ensure that our brands remain market leaders not only today but in the years to come.
For almost three decades, VisitGeorgia has played a defining role in positioning Georgia as a compelling destination on the global tourism map
