As the aesthetic medicine market in Georgia continues to grow, driven by an increasing demand for specialized professionals

Proservice, the country’s first web hosting company, has established a new venture, Cloud Solutions

LiveSupport, a Georgian company providing IT outsourcing and business solutions, is making strides to broaden its international reach while nurturing innovation within the domestic market

After securing a 15% increase in market share in 2024, Carroten, a Greek brand of tanning and sunscreen products present on the Georgian market since 2019

Président, the high-quality French cheese brand with numerous international accolades, has made history by becoming the first to receive the prestigious N1 Golden Brand award in the cheese category in Georgia.

The Golden Brand survey, conducted in 2024, garnered insights from approximately a thousand consumers across various professions. This blend of respondents included economists, business specialists, academic staff, and medical professionals, all contributing their voices to celebrate the best brands in their respective categories.

Since its introduction in Georgia in 2011, Président has consistently embodied the essence of French quality. With a diverse array of cheeses, including Camembert, Brie, blue cheese, Emmental, goat cheese, cheddar, Edam, Gouda, Maasdam, Labneh, cream cheese, and processed cheese, the brand caters to the palates of both traditional and modern consumers. In addition to its renowned cheeses, Président also produces butter, cream, and sour cream, further enriching its offerings in the local market.

“Receiving the Golden Brand is a recognition based on the sentiments and preferences of Georgian consumers, making this award particularly valuable to us. Securing this nomination once again shows that in Georgia, consumers value quality, taste, and reliability – the qualities that set Président products apart”, said a spokesperson from Lactalis Georgia, the official representative of Président in Georgia.

“Receiving the Golden Brand shows we are progressing in the right direction and boosts our motivation”.

Notably, Président is not just any cheese brand; it holds the title of the No. 1 cheese brand worldwide, with roots deeply embedded in French culinary heritage. Its products can now be found in over 150 countries. In Georgia, these exceptional cheeses are sourced from France, the Netherlands, and other European nations, ensuring a delightful taste experience for consumers.

The commitment to quality is paramount for Président. Adhering to the high standards set by the Lactalis Group, the brand employs a meticulous quality control process. This multi-stage process ensures every product is rigorously checked from the milk procurement stage to the final creation, meeting stringent microbiological, physicochemical, and organoleptic standards. Each Lactalis Georgia factory operates in compliance with international standards such as BRC, IFS, ISO, and HACCP, assuring consumers of the safety and excellence of their cheese.

Founded in 1930, the Lactalis Group made its Georgian debut in 2011. Since then, it has steadily expanded its product range, with ambitions for further diversification. According to the company, Président represents a bridge between Georgian culture and European standards, aiming to become an essential part of every family’s daily life.

As Georgian consumers continue to embrace the flavors of Président, this award serves as recognition of the brand’s dedication to quality and taste. With its commitment to excellence and a promise to continually innovate, Président is not just bringing cheese to tables – it’s weaving itself into the fabric of Georgian culinary culture.

With a passion for patient care and a vision for a new kind of dental practice, siblings Giga and Ana Gibishvili founded Smile Care dental clinic in 2016 in the Georgian capital city of Tbilisi

The first and only Maria Montessori educational center in Georgia, Montessori Kindergarten, has been honored with the prestigious Golden Brand award in the “Kindergarten” category, highlighting its commitment to providing a compassionate and methodical educational approach tailored to the needs of children and their families.

Montessori Kindergarten has successfully integrated the world-renowned Montessori education system with Georgian society while ensuring an individualized approach for each child. The positive outcomes and the trust parents place in the institution underscore its effective methodology. “Our methodical, professional, and compassionate approach has allowed children to thrive,” Inga Pataraia, the Director of Montessori Kindergarten, said.

Established with a vision to create a nurturing space for children, Montessori Kindergarten emphasizes free and independent learning, allowing children to develop at their own pace. The Montessori philosophy, which is grounded in scientific research on child development, promotes holistic growth. The kindergarten has trained its staff through international organizations, ensuring that all educators are certified and experienced in the Montessori method.

As the kindergarten looks to the future, it plans to improve infrastructure, teacher qualifications, foster stronger collaborations with parents, and potentially introduce a Montessori school curriculum, thus reinforcing its position as a leader in early childhood education in Georgia.

Q. In the “Kindergarten” category, Montessori Kindergarten has won the Golden Brand. What factors do you believe contributed to this?

A. Montessori Kindergarten won due to our methodical, professional, and compassionate approach that we have consistently offered to children and their families over the years. We have successfully integrated the world-renowned Montessori education system into the Georgian context while maintaining an individual approach for each child. Our positive results and the trust of parents demonstrate that we are on the right track.

Q. What does this recognition mean for you, and what positive impact do you believe the Golden Brand can have on the image of the kindergarten?

A. The Golden Brand is a significant honor and also a considerable responsibility for us. This recognition motivates us to continue developing and enhancing our approaches. Public acknowledgment increases trust in our brand and elevates us to a new level as an organization.

Q. Why did you choose the Montessori method and how did you obtain the right to use the Montessori name?

A. The kindergarten was established with the vision of creating a space for free, independent, and happy children, where they can develop at their natural pace. The Montessori philosophy aligns perfectly with this vision. This system is scientifically grounded in the stages of child development and promotes holistic growth. We have completed relevant training through international organizations and received authorized permission to use the Montessori name. Our kindergarten is staffed by certified and experienced Montessori teachers.

Q. What has led to the growing interest in kindergarten, and how does the kindergarten respond to the needs and desires of parents?

A. In today’s society, parents increasingly prioritize quality education. Our approach is centered on respecting each child and supporting their individual developmental journey, which appeals to many families. We actively listen to parents, maintain a professional communication team, and continuously assess feedback to better meet public demands.

Q. What activities and services does the kindergarten provide for its young students today?

A. Currently, our kindergarten provides a comprehensive Montessori program for children aged two to six. This program includes language, mathematics, practical life skills, sensory development, and spatial awareness. We also offer an enhanced English course, music and art classes, as well as psychological support for both children and parents.

Q. What can you tell us about the kindergarten’s educators and teachers, and what pedagogy is the foundation of the kindergarten’s approach?

A. Our educators are certified, experienced specialists in the Montessori system. They not only teach but also engage with each child with care, love, and respect. The guiding principle of our pedagogy is: “Help me so that I can do it myself.” This approach fosters a sense of independence and responsibility in each child.

Q. Do you have branches in cities across Georgia besides Tbilisi, and do you plan to expand?

A. Currently, our kindergarten operates only in Tbilisi. However, due to an increasing demand and interest, we do plan to expand to other cities in Georgia. We are in negotiations with regional partners to make quality Montessori education accessible to more children.

Q. What are the future plans for the kindergarten?

A. Our future plans include not only developing the infrastructure of the kindergarten but also continuously improving the qualifications of our teachers. We aim to strengthen cooperation with parents and offer a reliable, effective, and development-oriented education system. We are also considering introducing new programs, such as the gradual implementation of the Montessori school curriculum.

In recognition of its rapid growth and exceptional customer service, New Vision Insurance has been honored with the prestigious Golden Brand award in the category of “Dynamically Developing Brand” in Georgia

Party Lab, the Georgian event planning company that has captured the hearts of many since its launch two years ago

Pasta del Capitano, a premier Italian toothpaste brand, is making significant strides in the Georgian market as it plans upgrades to its product lineup. The company aims to introduce innovative offerings and solidify its position as a leader in oral health and hygiene.

Tamara Gogoladze, Head of Marketing at Libo Group, which introduced Pasta del Capitano to Georgia in 2021, emphasized the brand’s commitment to consumer engagement. “We are actively working to improve communication with consumers so that more people can be convinced that Pasta del Capitano is the best choice for oral health and hygiene,” Gogoladze said.

Since its launch, Pasta del Capitano has experienced remarkable growth, culminating in the prestigious Golden Brand award this year. The toothpaste range is distinguished by its commitment to safety and effective oral care. Featuring a patented zinc-based molecule, Sulfetal Zn, the formulations are free from harmful ingredients such as Triclosan, SLS (sodium lauryl sulfate), parabens, and formaldehyde preservatives. All products are infused with Certified Organic Peppermint, ensuring safe and pleasant oral hygiene for the entire family.

In this interview, Gogoladze discusses how the brand plans to increase its presence in Georgia and promote healthier smiles through innovative products and a consumer-focused approach.

Q. In the category “Innovative Oral Care Products” Pasta del Capitano won the Golden Brand Award. Can you explain what makes the brand innovative?

A. Pasta del Capitano stands out due to its unique formulas that combine scientific research with natural ingredients. The brand employs innovative technologies, such as the Sulfate-Free System, which allows for gentle yet effective cleaning. Additionally, the products are enriched with zinc picolinate, which combats bacteria and promotes oral health.

We also offer a special line for smokers designed to effectively remove nicotine stains and protect teeth from damage.

For us, the Golden Brand Award is a significant recognition and serves as motivation to continue delivering high-quality and innovative products to our customers.

Q. How long has the brand been in Georgia and how did it win the Golden Brand?

A. Pasta del Capitano has been available in the Georgian market since the second half of 2021. During this time the brand has seen steady growth. Initially we offered only a limited range of products, but as consumer trust and demand has increased, we have expanded our offerings. Today, we provide both classic and specialized products to meet various needs.

Our success can be attributed to the high quality of our products, innovative formulas, and effective communication with consumers. Customers quickly recognized that Pasta del Capitano products are not just essential for daily oral hygiene, but also play a significant role in overall health.

Q. Can you provide details about the Pasta del Capitano’s products available on the Georgian market?

A. We offer Pasta del Capitano’s classic, natural, and specialized product lines in the Georgian market. This includes whitening, sensitive, children’s, and smokers’ toothpaste. The latest collection features a new range of toothpastes, toothbrushes, and mouthwashes.

Q. Let’s focus on the children’s line, as products for children require special attention from parents during the selection process. What sets the Pasta del Capitano children’s line apart, and why is it a favorite among kids?

A. Pasta del Capitano’s children’s line is specifically designed to meet the needs of children’s oral health. The formulas are free from parabens, SLS, and other harmful substances, making them completely safe for young users.

Children enjoy the pleasant flavors and visually appealing packaging, which helps parents instill good oral care habits in their kids.

Q. What percentage did sales of Pasta del Capitano products increase or decrease in 2024 compared to 2023?

A. According to the 2024 data, sales increased by 25% compared to 2023. The market share is steadily growing, indicating that consumers are actively choosing Pasta del Capitano products. There is particularly high demand for whitening and sensitive toothpaste.

Q. Why did Libo Group choose Pasta del Capitano to bring to our market, and what led you to introduce the brand to Georgia?

A. Libo Group always aims to bring high-quality, innovative, and healthy products to the market. In the case of Pasta del Capitano, we recognized its uniqueness and the combination of Italian traditions with modern science. So we decided that this brand would be an excellent fit for the Georgian market.