SHIO KHETSURIANI, CEO of
BusinessGolden Brand

Archi to Build New Residential Complexes, Hotels, Apart-Hotels in Georgia

Georgia’s leading development company, Archi is currently involved in construction projects across nearly all districts of the capital city of Tbilisi, with plans to expand into new developments in Rustavi, as well as coastal and mountain resort areas throughout the country.

DAVIT KHUTSISHVILI, Brand Manager of Biscuits Category at Mondelēz International
BusinessGolden Brand

Oreo – World’s No. 1 Cookies Becomes No.1 in Georgia With Golden Brand Awards

The world’s number one cookie, Oreo, has been recognized as Georgia’s favorite after winning the most prestigious and influential local business award, the Golden Brand.

TAMAR KALADZE, Head of the Marketing Department at BMS
BusinessGolden Brand

Italy’s Pasta Reggia Brings Nutri Bio, La Ruvida Italiana Lines to Georgian Customers

Pasta Reggia, an Italian pasta manufacturer on the market for a decade, has rolled out its new Nutri Bio and La Ruvida Italiana lines, intertwining Mediterranean tradition and conscious health decisions.

ARCHIL KOKASHVILI, General Manager of BD Plus
BusinessGolden Brand

Toilet Paper Nua Wins Golden Brand for Its Dynamic Growth in Georgia

Premium quality, three-layer toilet paper Nua, imported and distributed by one of Georgia’s leading distribution companies, BD Plus, has become the winner of the country’s most prestigious and influential business award, the Golden Brand.

LASHA BABUADZE, Founder of Everest 2010
BusinessGolden Brand

Simply Better With Anchor Butter: New Zealand Butter Wins Fourth Golden Brand in Georgia

Delicious, rich, creamy and golden Anchor butter from New Zealand continues to put delight in every bite all across Georgia.

ZURA VARDIASHVILI, General Director of Publica
BusinessGolden Brand

Publika Launching New Project to Attract Readers and Build Audience

Georgian online media outlet Publika is working to expand its audience with new projects to be launched in the near future.

NATIA MEPARISHVILI, Chairwoman of WBCG
BusinessGolden Brand

Women Business Council in Georgia to Establish Entrepreneurship Academy

The Women Business Council in Georgia is planning to establish an entrepreneurship academy in Georgia to create opportunities for women to hone their entrepreneurial skills and knowledge. 

Natia Jincharadze - Global Idea director
BusinessGolden Brand

Golden Brand 2022 – Dear readers

Every successful company creates not only a valuable product, but also value itself, in which it is vital to invest such things as discipline, hard work and intellect to turn every working day into an opportunity, to see a little further than others see, and to notice angles around you which others do not. This is the key to success.

VAZHA OKRIASHVILI, Director of PSP Pharma
BusinessGolden Brand

PSP to Update Interior Space of Large Pharmacies by 2024 to Make Shopping More Pleasant

Georgia’s leading pharmaceutical company PSP is planning to expand its presence by opening 30 new branches in large villages of the country, while updating the space at its larger stores to offer a more comfortable and pleasant shopping experience to its customers.

NINO ENUKIDZE, Perfect Store Activation Manager of Mondelēz Georgia
BusinessGolden Brand

Milka Wins Fourth Golden Brand Award as Favorite Chocolate of Georgian Customers

Milka, one of nine global chocolate brands in the Mondelēz International family, won its fourth Golden Brand award in a row in the category “favorite chocolate brand”.

About 2,000 customers and more than 100 experts who participated in the survey of Golden Brand named Milka their favorite chocolate.

Nino Enukidze, Perfect Store Activation Manager of Mondelēz Georgia, shared her impressions of Milka’s win in an interview with Golden Brand.

Q. Georgian customers have named Milka their favorite chocolate brand again this year. What brought Milka this recognition, in your opinion?

A. We enjoy two keys to success ⁠— first the power of the Milka brand, and second, brand communication.

Last year we also significantly increased investment in media and digital, launched a new equity campaign, and updated Milka packaging.

Altogether, this helped us to win the hearts of our consumers again.

Q. Golden Brand is given to brands following successful operations of the previous year. Please summarize the year 2022.

A. It was a tough year for the whole team, but we managed to drive positive changes in the market in Georgia through intensified digital activity and strong media support, and outdoor campaigns during the Christmas season.

Last year we were also happy to get the global Effie award, which inspires and champions the practice and practitioners of marketing effectiveness globally, for the Milka “Tender Words” campaign. For us it’s a very important award, as it reflects our efforts to inspire tenderness among people and make relationships between people a little more caring and tender.

Milka grew by double digits in our country last year.

Q. How has 2023 begun for your company, and what are your expectations?

A. We began this year with the new equity rollout on all the platforms. We also carried out a tailor-made promo with Spar, and a spring seasonal with Milka pralines.

Q. What are some recent developments of Milka as a brand? Please share the brand’s progress on the Georgian market.

A. Milka is positioned globally as an ambassador of tenderness, that’s what we stand for and what we have brought to our consumers over 100 years all over the world. Recently in Georgia we have kept our focus on tenderness in line with the global equity message.  

Q. Please tell us about the future plans of Milka in Georgia. Do you plan to introduce new products to Georgia and which would those be?

A. Georgian customers are one of the most snack-friendly audiences. We see that they are eager to try new products and flavors. That’s why we are encouraged to offer new products. But precise flavors and design are a secret!

Q. What share does Georgia have in Milka’s global presence?

A. We consider the Georgian market a focus market for our business.

Years of work here have shown that local customers greet our innovations with enthusiasm and excitement. So we definitely want to continue investments in the growth of our brand here.

Q. Please tell us your opinion, what makes Milka unique and why do Georgian customers love it?

A. Milka is unique because of the tenderness of its chocolate and smooth milky taste – this is what brings customers back to us.

Q. What investments does Mondelez make in Georgia to promote Milka?

A. We are increasing our investments in TV, digital and outdoor every year with special attention to the Georgian market as we see positive feedback from consumers here. Milka Georgia is one of the biggest markets in Eurasia BU and we focus on that.