Hisense HVAC, a key player in the global heating, cooling, and ventilation market, has officially launched operations in Georgia and is already making a significant impact on the industry. The brand has entered the Georgian market during a period of significant growth, in a country with a diverse climate which offers opportunities for HVAC solutions.
In an interview with Golden Brand, Hisense HVAC Georgia’s Director, Tengiz Gogolashvili, discussed the factors that led to their launch in Georgia. Traditionally focused on larger markets, the brand is now tapping into Georgia’s growing HVAC needs. The region’s varied climate has motivated Hisense’s engineering team to create innovative solutions tailored to local conditions.
Although a newcomer, Hisense HVAC has already won the prestigious Golden Brand award in the “Heating, Cooling, Ventilation Systems” category. Gogolashvili attributes this achievement to their commitment to quality and the support of respected Georgian engineers who are excited about the brand’s introduction to the market.
Q. Can you tell us what inspired the launch of Hisense HVAC – Georgia?
A. Hisense HVAC is one of the most successful and in-demand brands on the global HVAC market. In the past the brand primarily focused on larger markets. But the Georgian market piqued our interest, as it has grown considerably in the past few years. Georgia’s diverse climate presents a unique challenge for the engineering team at Hisense HVAC.
Q. Hisense HVAC – Georgia was recently launched but has already won the Golden Brand award in the category “Heating, Cooling, Ventilation Systems.” How did the company achieve this recognition in such a short period of time?
A. Hisense HVAC is a highly recognized brand in the global market. Our factory is the first and only “Lighthouse Factory” in the HVAC industry, awarded by the World Economic Forum. Many Georgian engineers are well-known in the global HVAC community, and they are very satisfied with the launch of Hisense HVAC in Georgia due to the brand’s quality. Moreover, Hisense HVAC headquarters is fully integrated into the Georgian landscape, providing maximum support to transform the Georgian HVAC industry, making it more global, successful, and modern. This strong foundation is one of the main reasons for our recognition in the industry.
Q. What do you believe sets Hisense HVAC apart from competitors in the heating, cooling, and ventilation category?
A. A “Lighthouse Factory” represents the highest standard for enterprises worldwide. It involves the use of advanced technology associated with the “Fourth Industrial Revolution” (4IR) and the implementation of innovative production concepts in areas such as automation, artificial intelligence, data analysis, manufacturing machinery, robotics, and smart manufacturing. Hisense HVAC Factory embodies these principles and is recognized as the largest HVAC factory in the world.
Q. Can you elaborate on the key features of your HVAC systems that cater specifically to the needs of Georgian consumers?
A. We have already noted that the Georgian climate is quite diverse. Our production is equally so and suitable to various weather conditions, thanks to our engineering solutions. Regarding the control aspect of this engineering, Hisense is a global leader in smart control logic, making their systems user-friendly.
Q. How does Hisense prioritize energy efficiency in its HVAC products, and what steps are you taking to ensure sustainability?
A. At the Hisense HVAC Global Partner Conference in 2024, the Vice President of AHRI awarded Hisense HVAC products with a first-class international certificate for energy efficiency and high technology. Hisense invests over $1 billion annually in research and development, with a strong focus on environmental sustainability and energy efficiency.
Q. What are some of the unique challenges and opportunities the brand has encountered whilst operating in Georgia?
A. For us, every new project presents a unique challenge and opportunity. Establishing a position in the Georgian market is a significant challenge, but it also offers great potential. Our extensive global experience is our greatest asset as we take every step forward.
Q. How does Hisense plan to establish its presence and market share in the HVAC sector in Georgia?
A. Hisense HVAC holds the largest market share in the Chinese HVAC market and is also prominent in Turkey and other countries. The brand is highly popular across European countries, as well as in the Middle East, the US, Australia, and globally. We have valuable experience in building trust and achieving success. We are confident that, in collaboration with our Georgian partners, we will be successful and create many satisfied customers. With our global expertise, we believe we can contribute to the development of the Georgian HVAC industry.
Q. What are Hisense’s future plans for product development in Georgia? Is there any new technology coming out?
A. We recently held a seminar with our Georgian partners to discuss our products, including the new series of VRF units, which feature world-class specifications. Hisense is always at the forefront of innovation, and we are committed to introducing each of these advancements to Georgia promptly. Our market will thus continuously benefit from an updated product assortment.
