Rebranding for Success: Lotus Educational Center Elevates Aesthetic Training in Georgia
As the aesthetic medicine market in Georgia continues to grow, driven by an increasing demand for specialized professionals
As the aesthetic medicine market in Georgia continues to grow, driven by an increasing demand for specialized professionals
In just a few short years, TuzMotors has evolved from a small local operation into one of Georgia’s most dynamic and trusted names in the automotive aftermarket
Proservice, the country’s first web hosting company, has established a new venture, Cloud Solutions
LiveSupport, a Georgian company providing IT outsourcing and business solutions, is making strides to broaden its international reach while nurturing innovation within the domestic market
After securing a 15% increase in market share in 2024, Carroten, a Greek brand of tanning and sunscreen products present on the Georgian market since 2019
Président, the high-quality French cheese brand with numerous international accolades, has made history by becoming the first to receive the prestigious N1 Golden Brand award in the cheese category in Georgia.
The Golden Brand survey, conducted in 2024, garnered insights from approximately a thousand consumers across various professions. This blend of respondents included economists, business specialists, academic staff, and medical professionals, all contributing their voices to celebrate the best brands in their respective categories.
Since its introduction in Georgia in 2011, Président has consistently embodied the essence of French quality. With a diverse array of cheeses, including Camembert, Brie, blue cheese, Emmental, goat cheese, cheddar, Edam, Gouda, Maasdam, Labneh, cream cheese, and processed cheese, the brand caters to the palates of both traditional and modern consumers. In addition to its renowned cheeses, Président also produces butter, cream, and sour cream, further enriching its offerings in the local market.
“Receiving the Golden Brand is a recognition based on the sentiments and preferences of Georgian consumers, making this award particularly valuable to us. Securing this nomination once again shows that in Georgia, consumers value quality, taste, and reliability – the qualities that set Président products apart”, said a spokesperson from Lactalis Georgia, the official representative of Président in Georgia.
“Receiving the Golden Brand shows we are progressing in the right direction and boosts our motivation”.
Notably, Président is not just any cheese brand; it holds the title of the No. 1 cheese brand worldwide, with roots deeply embedded in French culinary heritage. Its products can now be found in over 150 countries. In Georgia, these exceptional cheeses are sourced from France, the Netherlands, and other European nations, ensuring a delightful taste experience for consumers.
The commitment to quality is paramount for Président. Adhering to the high standards set by the Lactalis Group, the brand employs a meticulous quality control process. This multi-stage process ensures every product is rigorously checked from the milk procurement stage to the final creation, meeting stringent microbiological, physicochemical, and organoleptic standards. Each Lactalis Georgia factory operates in compliance with international standards such as BRC, IFS, ISO, and HACCP, assuring consumers of the safety and excellence of their cheese.
Founded in 1930, the Lactalis Group made its Georgian debut in 2011. Since then, it has steadily expanded its product range, with ambitions for further diversification. According to the company, Président represents a bridge between Georgian culture and European standards, aiming to become an essential part of every family’s daily life.
As Georgian consumers continue to embrace the flavors of Président, this award serves as recognition of the brand’s dedication to quality and taste. With its commitment to excellence and a promise to continually innovate, Président is not just bringing cheese to tables – it’s weaving itself into the fabric of Georgian culinary culture.
Saluda, a prominent player in the Georgian electrical installation and design industry, has unveiled ambitious plans aimed at fostering effective development and maximizing customer satisfaction
Artytechs, a leading architectural firm in Georgia, is making significant strides in the architectural landscape
The first and only Maria Montessori educational center in Georgia, Montessori Kindergarten, has been honored with the prestigious Golden Brand award in the “Kindergarten” category, highlighting its commitment to providing a compassionate and methodical educational approach tailored to the needs of children and their families.
Montessori Kindergarten has successfully integrated the world-renowned Montessori education system with Georgian society while ensuring an individualized approach for each child. The positive outcomes and the trust parents place in the institution underscore its effective methodology. “Our methodical, professional, and compassionate approach has allowed children to thrive,” Inga Pataraia, the Director of Montessori Kindergarten, said.
Established with a vision to create a nurturing space for children, Montessori Kindergarten emphasizes free and independent learning, allowing children to develop at their own pace. The Montessori philosophy, which is grounded in scientific research on child development, promotes holistic growth. The kindergarten has trained its staff through international organizations, ensuring that all educators are certified and experienced in the Montessori method.
As the kindergarten looks to the future, it plans to improve infrastructure, teacher qualifications, foster stronger collaborations with parents, and potentially introduce a Montessori school curriculum, thus reinforcing its position as a leader in early childhood education in Georgia.
Q. In the “Kindergarten” category, Montessori Kindergarten has won the Golden Brand. What factors do you believe contributed to this?
A. Montessori Kindergarten won due to our methodical, professional, and compassionate approach that we have consistently offered to children and their families over the years. We have successfully integrated the world-renowned Montessori education system into the Georgian context while maintaining an individual approach for each child. Our positive results and the trust of parents demonstrate that we are on the right track.
Q. What does this recognition mean for you, and what positive impact do you believe the Golden Brand can have on the image of the kindergarten?
A. The Golden Brand is a significant honor and also a considerable responsibility for us. This recognition motivates us to continue developing and enhancing our approaches. Public acknowledgment increases trust in our brand and elevates us to a new level as an organization.
Q. Why did you choose the Montessori method and how did you obtain the right to use the Montessori name?
A. The kindergarten was established with the vision of creating a space for free, independent, and happy children, where they can develop at their natural pace. The Montessori philosophy aligns perfectly with this vision. This system is scientifically grounded in the stages of child development and promotes holistic growth. We have completed relevant training through international organizations and received authorized permission to use the Montessori name. Our kindergarten is staffed by certified and experienced Montessori teachers.
Q. What has led to the growing interest in kindergarten, and how does the kindergarten respond to the needs and desires of parents?
A. In today’s society, parents increasingly prioritize quality education. Our approach is centered on respecting each child and supporting their individual developmental journey, which appeals to many families. We actively listen to parents, maintain a professional communication team, and continuously assess feedback to better meet public demands.
Q. What activities and services does the kindergarten provide for its young students today?
A. Currently, our kindergarten provides a comprehensive Montessori program for children aged two to six. This program includes language, mathematics, practical life skills, sensory development, and spatial awareness. We also offer an enhanced English course, music and art classes, as well as psychological support for both children and parents.
Q. What can you tell us about the kindergarten’s educators and teachers, and what pedagogy is the foundation of the kindergarten’s approach?
A. Our educators are certified, experienced specialists in the Montessori system. They not only teach but also engage with each child with care, love, and respect. The guiding principle of our pedagogy is: “Help me so that I can do it myself.” This approach fosters a sense of independence and responsibility in each child.
Q. Do you have branches in cities across Georgia besides Tbilisi, and do you plan to expand?
A. Currently, our kindergarten operates only in Tbilisi. However, due to an increasing demand and interest, we do plan to expand to other cities in Georgia. We are in negotiations with regional partners to make quality Montessori education accessible to more children.
Q. What are the future plans for the kindergarten?
A. Our future plans include not only developing the infrastructure of the kindergarten but also continuously improving the qualifications of our teachers. We aim to strengthen cooperation with parents and offer a reliable, effective, and development-oriented education system. We are also considering introducing new programs, such as the gradual implementation of the Montessori school curriculum.
Nestlé, a trusted name in baby food globally, is reinforcing its commitment to high-quality, nutritious products for infants and young children in Georgia