Nikoloz Machaladze, General Director of ALL-P Group
BusinessGolden Brand

ALL-P GROUP: Leading Through Innovation and Growth

2025 proved to be a landmark year for ALL-P Group, a Georgian company offering a wide range of services using advanced flooring technologies. The year was marked by rapid growth, technological advancement and service expansion. The company strengthened its leadership in floor technologies while successfully diversifying into new areas of the construction sector. 

While 2025 marked a major milestone for the company, particularly in the delivery of large-scale fit-out projects, it also set the stage for further growth and innovation. As part of its strategy for 2026, the company intends to maintain the scale of its fit-out services while introducing a number of innovative solutions for its clients in this area.

In this interview, Nikoloz Machaladze, the company’s General Director, discusses the key drivers behind its success, the impact of industry recognition, and its strategic vision for the future.

Q. 2025 was a very dynamic year for ALL-P GROUP. What were the key factors that enabled such strong growth?
A. 2025 was indeed an exceptional year for ALL-P GROUP. Our growth was primarily driven by technological innovation, high-quality standards and a strategy built on team professionalism. We continuously strive to offer the market solutions that are not yet widely implemented in the local construction sector. Additionally, our accumulated experience, long-term partnerships with clients and participation in large-scale projects played a crucial role in strengthening our position.

Q. The company once again won the Golden Brand award in the “Flooring Technologies” category. What does maintaining this status mean to you and how does it impact your strategic development?
A. Winning in this category confirms that both the industry and our partners recognize the quality, standards and technological approach we have been developing over the years. Such recognition gives us additional motivation to continue focusing on innovation and to further strengthen our leadership in modern floor technologies.

Q. You introduced Laser Screed technology in Georgia for the first time. What practical advantages does this technology offer to clients?
A. The introduction of Laser Screed technology has generated significant interest in the market, especially in industrial and logistics projects. It ensures absolute precision in execution, meeting the German DIN18202 construction standard. This means that clients can be confident their floors comply with international construction regulations.

In addition, the technology enables faster project completion and consistent quality across large areas, which is particularly important for industrial infrastructure. One of its major advantages is the ability to cover up to 3,000 square meters in a single pour. ALL-P GROUP also operates a specialized machine for distributing hardening powder automatically over wet concrete, ensuring precision, time efficiency and increased durability of the final product.

Q. Last year’s performance also showed that ALL-P GROUP expanded beyond floor technologies. Which services were particularly important in this regard?
A.  ALL-P Group offers a full range of highly specialized construction services. In 2025, fit-out works became one of our most active areas of operation. We significantly expanded our capabilities in this area and successfully delivered several large and complex projects, including the Batumi campus of Caucasus University.

There was also strong demand for waterproofing services, which are carried out by our Germany-trained specialists. Additionally, the construction of individual residential houses remained a consistently high-demand service.

Q. You completed 204 projects and attracted 46 new clients last year. How do you maintain consistent quality standards at such scale and what are your expectations for 2026?
A. Managing such a volume of projects is only possible through a clear organizational structure, strict technical control and an experienced team. We operate under rigorous internal quality standards that monitor every stage of each project.

For 2026, our goal is to expand both the number of projects and our technological capabilities, while further strengthening our position in international markets.

Q. You have been actively working in the Uzbekistan market since 2022. What results have you achieved so far?
A. Entering the Uzbekistan market was an important step in our international development. So far, we have completed several large-scale projects and are actively working on establishing new partnership formats.

Q. Investment in innovation is a key part of your strategy. What new technologies are you planning to introduce in the near future?
A. Our strategy has always been based on adopting modern technologies. In the near future, we plan to expand the use of new technical solutions and advanced materials, which will further improve the quality, efficiency and uniqueness of our work.

Q. What is ALL-P GROUP’s main strategic goal for the next two–three years?
A. Our primary goal is to further strengthen our leadership in floor technologies, expand our presence in international markets and continue implementing innovative solutions. In 2025, there was significant demand for ALL-P GROUP’s fit-out services. The successfully delivered projects reassured clients that the company is also a reliable and quality-oriented partner in this field. It is expected that in 2026, ALL-P GROUP’s fit-out portfolio will be further enriched with numerous large-scale and exciting projects. At the same time, we will keep investing in team development and technology to maintain the highest quality standards across all our projects.

Giorgi Gugeshashvili, Director of Victoria Security
BusinessGolden Brand

Victoria Security: “We Are Not Just Physical Force, But Technology-Driven Company Building Complete Security Architecture”

Over the past year, Victoria Security has strengthened its position as one of Georgia’s most trusted security providers

Tea Ebralidze, Director of Lotus
BusinessGolden Brand

15 Years of Growth – Lotus on the Path of Quality and Innovation

Aesthetic medicine is one of the fastest-growing sectors in Georgia, where quality, innovation and trust define long-term success

Lika Lobzhanidze, Founder and General Director of ArtPharma
BusinessGolden Brand

Vitaferol Strengthens Its Leadership Position in Georgia’s Vitamin D Market

With a steadily growing focus on preventive healthcare and wellness, consumers in Georgia are becoming increasingly informed about the importance of vitamin D

Tamta Kalandadze, Brand Manager at BMS
BusinessGolden Brand

How Frosch Is Scaling a Trust-Driven, Eco-Focused Brand in Georgia

With a strong reputation for safety, effectiveness and environmental responsibility, Frosch continues to reinforce its position as a trusted household name in Georgia

Tata Kurkhashvili, Commercial Director of Aria
BusinessGolden Brand

Aria: Building a Modern Georgian Dairy Brand from Farm to Table

From a single goat farm in western Georgia to a fast-growing dairy brand with a fully integrated production cycle, Aria has positioned itself as a standout name in the country’s food industry. Built on a commitment to natural ingredients, transparent production and consistent quality, the company has earned strong consumer trust and a growing presence in both retail and hospitality sectors. This success has also been recognized at the national level, with Aria named a winner at the Golden Brand awards as a dynamically developing dairy producer.

We present an interview with Tata Kurkhashvili, Commercial Director of Aria, who discusses the brand’s journey, its farm-to-table approach and the key drivers behind its rapid growth and industry recognition.

Q. To begin, tell us about Aria. How did the brand start and what was the original idea behind it?

A. Aria was created with the idea of giving consumers in Georgia access to 100 percent natural, clean and high-quality dairy products. Everything started in western Georgia, in the village of Menji in the Senaki municipality, where we first established a goat farm. Over time, this developed into a full production cycle – from farm to final product. Today, Aria is a modern Georgian brand offering natural dairy products without additives or preservatives.

Q. What are Aria’s core values and what sets the brand apart from other dairy producers in Georgia?

A. Our main values are naturalness, quality and transparency in production. Every product is made only from raw, pasteurized milk and contains no artificial additives. What also distinguishes us is full control over the entire process – from the farm to the final product. This is what creates the authentic taste that often reminds people of traditional, homemade dairy.

Q. Your farm is located in Menji, Samegrelo. Can you tell us more about the environment and the scale of your production today?

A. Our farm and production facility are both located in Menji. It is a unified space where modern technologies are used to produce dairy products in line with international standards. Having everything in one place allows us to fully control quality, from milk collection to the finished product.

Q. The farm spans around 60 hectares. How important is an environmentally clean setting for product quality?

A. It is one of the most important factors. Our farm covers about 60 hectares and the animals are fed with grass and grain grown on-site. Their health and nutrition directly determine the quality of the milk, which ultimately affects the taste and purity of our products.

Q. Aria uses different types of milk – goat, cow and buffalo. How does this impact your product range, and which products are most in demand?

A. Using different types of milk allows us to create a very diverse product line. Each type brings its own taste and texture. Our assortment includes products made from goat, cow and buffalo milk. Consumers especially love our cheeses, although demand is strong across other dairy categories as well.

Q. Could you introduce Aria’s current product range? Are you planning to expand it further?

A. Today, Aria produces around 50 different dairy products. This includes a wide variety of cheeses and other dairy items created using both European and Georgian techniques. Our team is constantly working on new products to offer even more variety to our customers.

Q. The brand has been expanding rapidly in recent years. What does this growth look like today?

A. Aria has been developing very actively. We now have our own stores in the capital city of Tbilisi and the Black Sea resort city of Batumi. We are also collaborating closely with the HoReCa sector and professional chefs. As demand continues to grow, we are expanding our network and getting closer to our customers.

Q. Where can consumers currently purchase your products and what are your plans for further expansion?

A. Our products are available in Aria’s own stores in Tbilisi, on Abashidze Street, and in Batumi Mall. We also work with private label partners and cooperate with the HoReCa sector. Moving forward, we plan to further expand our retail network.

Q. Are you considering entering international markets?

A: At this stage, our main goal is to strengthen and stabilize our position in the local market. We are not currently focusing on exports.

Q. Aria was recently named a Golden Brand winner in the category of “Dairy Production – Dynamically Developing Brand”. What does this recognition mean for your team?

A. This award is an important recognition of the years of hard work and dedication of every member of our team. It is especially meaningful because the evaluation comes from both professionals and consumers. It gives us additional motivation to keep developing the brand further.

Q. In your view, what has been the key factor behind this success?

A. I believe the key factor is our uncompromising approach to quality. We never compromise on naturalness – we use only raw, pasteurized milk and control the entire production process. Along with this, the professionalism of our team and the trust of our customers have played a major role.

Q. How important are awards like this for promoting Georgian production?

A. Such awards are very important. They help promote local production and increase consumer trust. They also motivate local brands to grow and align more closely with international standards.

Q. How important is it for you that your products are made in Georgia using local resources?

A. It is a fundamental principle for us. Producing locally means not only ensuring quality but also supporting Georgian agriculture.

Q. What role do local farms play in the country’s economy?

A. The development of farming plays a significant role in the economy. It creates jobs in the regions, supports rural development and increases the competitiveness of local products.

Q. What are Aria’s future plans?

A. We plan to expand both our product range and our retail network. At the same time, we continue working on improving quality and developing innovative products so that we can always offer natural and distinctive flavors to our customers.

I would like to thank the entire Aria team – every employee who works daily to deliver high-quality, natural products to our customers. I would also like to express special thanks to the people and organizers who recognized Aria with the Golden Brand award. This recognition is both a great responsibility and a strong motivation for us to continue growing and offering the best Georgian products in the future.

Archil Kokashvili, General Manager of BD Plus
BusinessGolden Brand

Ultra Compact Gains Recognition as Leading Hygiene Brand in Georgia 

As demand for reliable and high-quality hygiene products continues to grow in Georgia

Elene Baratashvili, Director of YamamaY Georgia
BusinessGolden Brand

YamamaY Strengthens Its Position in Georgia with Innovation, Expansion, Customer-Centric Growth

Italian lingerie and lifestyle brand YamamaY continues to strengthen its presence in the Georgian market through strategic expansion

Giorgi Chikovani, Director of Sitaco Georgia
BusinessGolden Brand

Tantum Verde Expands in Georgia with New Mint-Flavored Lozenges Launch This Winter

Italian-origin throat and oral care brand Tantum Verde continues to strengthen its position in Georgia

Roland Javakhia, General Director of Roniko
BusinessGolden Brand

Roniko Expands Its Vision: Premium Eyewear, Regional Growth, and New Hub for Optical Industry

With a rapidly expanding portfolio of premium eyewear brands, a newly opened headquarters and showroom in the Georgian capital city of Tbilisi and growing partnerships across the South Caucasus, Roniko is strengthening its position as one of the region’s leading names in optics. The company continues to shape trends in both medical and fashion eyewear while investing heavily in innovation, advanced diagnostics and regional distribution.

Recognized once again for its market leadership and brand strength, Roniko is entering a new phase of development focused on expansion, customer trust and international-level service standards. In conversation with General Director Roland Javakhia, we discuss the company’s latest milestones, evolving consumer trends and the future of the optical industry in the wider region.

Q. How does it feel for Roniko to repeatedly receive recognition over the years and how do you maintain a leadership position in the optical market?

A. Roniko’s key achievement is trust. Our brand identity is built on customer confidence.

We maintain our leadership and feel a sense of stability. It means that what we do, we do correctly, and what we plan, we plan correctly. It is not an easy task. Competition is high. Despite this, we are clearly ahead of other competitors and continue to grow. We are pleased with this recognition and we thank you for acknowledging our successful work.

Q. Last year you announced plans for a new office and regional showroom. Has this project been fully completed and how have your plans developed in this direction?

A. Yes. Another reason for our stability is that we deliver on what we promise. Roniko now operates from a new office with an exhibition showroom, warehouse facilities and improved logistics. According to our partners, the company is considered a leading player in the optical industry in Eastern Europe.

The new office is located at 66a David Aghmashenebeli Alley, Tbilisi.

Q. You previously stated the goal of becoming a leader in a broader geographic market. What progress has been made over the past year?

A. The new office supports this goal, and this space was necessary because several of our partners have granted us distribution rights in the South Caucasus countries. Major optical brands now pass through Roniko’s distribution network in Azerbaijan and Armenia. Buyers from these countries also attend purchasing events, where they access curated collections that were previously only available at international exhibitions.

Q. Which product categories are your priorities for 2026 — optical medical products, sunglasses, or children’s eyewear?

A. All directions are a priority for us. Each category has its own brand manager responsible for development. We cooperate closely with insurance companies.

We have significantly improved medical services by introducing advanced diagnostic equipment at our ophthalmology space on Rustaveli Avenue 19, with ophthalmologist Anuki Chachanidze. It is rare to find such equipment in optical salons. It allows us to provide precise prescriptions within minutes and conduct full vision diagnostics quickly and comfortably. The devices include Essilor WAM 800 and Essilor Vision-R 700.

In addition, we offer the latest collections of frames, sunglasses, and prescription lenses. For children, we provide MiYOSMART lenses for myopia control. We have conducted multiple trainings, invited international specialists and shared global best practices with local ophthalmologists.

Q. What are the key trends in optical fashion today? Which brands are dominating in 2026?

A. There is strong demand for Miu Miu, driven by design and innovation. Products sell out immediately upon arrival. Prada is also performing strongly this year.

For men, Porsche Design remains a leading brand due to its refined aesthetics and high-quality lenses.

We also introduced new brands such as ic! berlin, known for screwless construction, making the frames lightweight and unique, as well as Rodenstock, a historic company that has regained strong relevance.

Ray-Ban continues to be a consistent sales leader with innovative projects and strong global performance.

We are also offering an exclusive collaboration between Ray-Ban and Dolce & Gabbana, featuring Georgian model Matilda Gvarliani. These sunglasses are exclusively presented only at our online store.

Additionally, we have launched an online store alongside our physical retail network.

Q. How is your house brand George Piralli developing? Are there plans for export expansion?

A. George Piralli has already been exported to Armenia and Azerbaijan for many years. The brand is developing dynamically. In May, we celebrated its 20th anniversary together with our employees.

Q. How do you maintain professional standards and staff development across your optical and medical teams?

A. We place great emphasis on this area. In the Roniko Training Center — Roniko Academy — continuous education programs are running for consultants, assistant managers, managers, ophthalmologists and technicians. We also invite employees from partner optical companies to share knowledge and experience.

Our training team conducts lectures not only in Georgia but also in Yerevan and Baku.

Q. How do you see the optical market evolving in Georgia over the next five years?

A. We see growing demand in the luxury premium segment. We already operate in the premium sector, but demand for high-quality products continues to increase. Customers are actively asking for such offerings.

We have introduced niche Japanese brands such as Masunaga and Yohji Yamamoto eyewear, which are highly valued by knowledgeable customers.

Q. If you had to name one key achievement in Roniko’s 31-year history, what would it be?

A. Trust. A person does not only buy a product; they also buy emotion and trust. I would also add strong market knowledge. Roniko has always been associated with trust and quality.

Q. What are your main goals for 2026–2027 and what should customers expect from Roniko in the near future?

A. We are improving service quality and aiming to become more operationally efficient. Online sales are actively developing. We have three to four new projects planned for new spaces and stores, along with further expansion of our retail network. We are also working actively in the wholesale segment.

Once again, we thank you for this recognition and I believe we will continue to receive it in the years ahead.