Hyundai Auto Georgia is celebrating 25 years of operations in the country.
Founder and General Director of Hyundai Auto Georgia, David Giorgobiani, has shared some of the company’s plans for the future, which include opening a new showroom in Georgia’s Black Sea region of Adjara.
“This year, Hyundai Auto Georgia celebrates its 25th anniversary, which reflects the trust and loyalty of customers and the success of the company. On this occasion, expansion is planned in western Georgia this year. Starting in 2022, our customers will be able to purchase Hyundai cars in a new showroom in Adjara,” Giorgobiani said.
So far the company is represented by one showroom and a service-center located on Agmashenebeli Avenue in Tbilisi.
This year Hyundai Auto Georgia has received its first Golden Brand, which is the most prestigious business award, often referred to as the Business Oscar of Georgia.
Q. Let’s briefly summarize the successful development of Hyundai Auto Georgia during these 25 years in the country.
A. Hyundai Auto Georgia has been the only official distributor of Hyundai Motor Company in Georgia since 1997. As a result of close cooperation with the head office, our company has been introducing projects and services in accordance with global standards.
At the time of its establishment, the entire staff consisted of just ten people, while today we employ seventy.
Hyundai Auto Georgia is in a leading position in the automotive industry of the country. Our company works in both retail and corporate, and offers light vehicles and special purpose vehicles – chassis cab, cargo, mixer, crane, trucks and buses.
Q. Which new cars are in the showroom currently?
A. We offer a choice of updated or brand new cars every year.
For the latest period in the SUV (Sport Utility Vehicle) segment I would single out the flagships of the brand, the Tucson & Tucson Hybrid, which once again managed to conquer the hearts of customers with a completely updated design, technological and safety systems, and an updated Santa Fe, which also firmly maintains its position on the market.
As for the Palisade, it has also undergone a transformation this year. You can see and test it on a drive in the last quarter of 2022 at our showroom.
Among the sedans I would mention the fully redesigned Elantra, which was recognized as the best car of 2021 in America by NACTOY.
In the category of MPV (Multi-Purpose Vehicle) the best car is Staria, which has already achieved great success in both global and local markets.
The undisputed leader of the all-electric model line is Ioniq 5, which is a clear example of how to successfully translate the essence and purpose of a brand into a product.
Q. What are the best-selling cars at Hyundai Auto Georgia’s showroom?
A. Tucson and Santa Fe have been leading the SUV category for years, they are the bestsellers.
Recently, the demand for electric vehicles has increased. In particular IONIQ 5, which best expresses the brand vision for a sustainable future.
Q. What kind of special offers do you have for customers?
A. For the first time, Hyundai Auto Georgia has introduced a warranty service which has no counterpart on our market. This is a five-year warranty with unlimited mileage that covers all major aggregates. The warranty terms underscore once again that we are confident in the reliability and durability of our vehicles and thus offer customers peace of mind.
The offer also includes a trade in option – replacing an old car with a new one. We assess and take the old car. The estimated amount is deducted from the cost of the new car and the customer pays only the difference between the prices.
Q. Hyundai Auto Georgia transferred 20,000 GEL to the Red Cross account to help Ukraine. Please talk about the company’s Corporate Social Rresponsibility based on this example.
A. Unfortunately, the lives lost cannot be compensated with material resources and it is impossible to make up for the loss. The objective is to provide support to our Ukrainian friends and their families and to provide them with basic necessities.
As for the CSR of the company in general, Hyundai Auto Georgia is an active supporter of sports. We have been supporting the National Basketball Federation since 2006. In 2010, Hyundai founded the Children’s Basketball School, which has fostered hundreds of successful basketball players, including seven who play on the national teams, and one, Goga Bitadze, who plays in the NBA.
From year to year we cooperate and support projects in our country that promote a healthy lifestyle.
We donate to orphans, adults with disabilities, and homeless elderly people.