Kordzadze Law Office, a leading law firm in Georgia, intends to diversify its legal services for both private and legal entities and offer ‘specific packages’, which will be a novelty in the market.
“For now, I will refrain from specifying any details, but I would like to emphasize that the news will be innovative and interesting for the market”, said Zviad Kordzadze, managing partner and attorney of Kordzadze Law Office.
With the expansion of services, the firm has decided to take on new employees as well. Kordzadze said that the new additions will be one of the important aspects of the law firm’s activities this year.
Operating on the Georgian market since 2002, Kordzadze Law Office has gained the reputation of a reliable, ethical and highly professional law firm. And it is this very reputation that brought it its 12th Golden Brand victory this year from the leading business awards ceremony in Georgia.
Through Kordzadze Law Office’s long-term cooperation with its partners, the firm provides its clients with services such as notarial, translation, execution, auditorial and arbitration services.
A wide choice of qualified legal assistance is available to both local and foreign legal entities, organizations and individuals.
How has the coronavirus pandemic affected the activities of Kordzadze Law Office? What challenges has it created and how has the firm overcome them?
Crises can always create additional opportunities. On one hand, they have negative consequences, but once the crisis slows down, additional chances, as well as challenges, appear.
As you know, our services are in demand, so we have to always make sure to remain in good shape. As soon as the crisis subsided and once the worst period passed, it appeared that legal entities and individuals, who had stopped working and now want to emerge from the crisis and moreover, to develop, now need qualified legal services. This situation has led to our decisions to diversify legal services and do our best to help these people.
Kordzadze Law Office was offering free legal consultations to people in quarantine and isolation. You also announced that you would provide free legal aid to people who have been fined during the state of emergency. Please explain more specifically what kind of legal advice may be required for quarantined people?
This was our first offer when the crisis started and many things, including legal changes, were vague.
The rights and responsibilities of those who were in quarantine were not fully and clearly established. The state of emergency has not been yet announced and people had many questions, including about their employment and other issues.
Accordingly, we tried to help these people and some of them benefited from this service.
In addition, there was a demand for services related to fines. People asked us for assistance and asked about the possibility of appealing these fines, for which we provided legal services as well.
What types of legal violations are most common in the country in connection with the coronavirus?
The problems people faced during this time were various.
For example, there was a case when a woman was a citizen of Georgia and her husband was a stateless foreigner, therefore it became a problem for that person to enter Georgia.
Mostly we consulted on employment-related issues, as well as the peculiarities of the force majeure behavior of businesses and the impact of the pandemic and the state of emergency on contractual relationships, whether they could defer their obligations or, conversely, demand their fulfillment.
The signature of the email sent from the Kordzadze Law Office reads that 20 per cent of Georgia is occupied by Russia. There is also a map that shows those occupied territories. Why have you decided to include this message?
I made this decision because I have a feeling that we have become overly accustomed to this fact that our country is occupied by Russia and that this topic has lost its actuality in everyday life. When I read sociological surveys, the occupation takes third and fourth place compared to other problems.
We communicate with foreign clients by e-mail. They should know that we will not forget and accept that 20 per cent of Georgia is occupied by Russia.
I especially enjoy sending emails to addresses where a Russian citizen may read them.
Congratulations on winning a Golden Brand award. This was the 12th Golden Brand win for Kordzadze Law Office. What is your impression – what led your office to this success?
It is important for us that over the years we have managed to keep this recognition and consistently receive the Golden Brand award.
This success once again underlines that we are leaders and occupy the leading position in the legal field. We would not become the recipients of Golden Brand awards if it were not for the high confidence shown in us by our clients. We have won this award thanks first of all to our clients.
I think that experts took into account that our office is always oriented at the interests of its clients; protecting and achieving clients’ interests by every means permitted by the law and by strictly following ethical norms.
The world’s largest food and beverage company Nestlé plans to expand its business and bring children’s nutrition productions to various, difficult-to-reach mountain regions in Georgia in 2020.
In addition, the brand plans to optimize its portfolio by replacing products less in demand with new flavors.
“For example, we will replace the 90-gram soft-packed fruit juices of Gerber with fruit jams of the Nestlé brand. Of course, we are not canceling the Gerber brand. We will keep Gerber’s products in glass jar packaging”, said Giorgi Kakauridze from Nestlé.
Kakauridze said that this year, Nestlé will introduce new porridges on the Georgian market under the brand of Shagayka, which are intended for children over one year of age.
In recognition of Nestlé’s leadership in nutrition, health and wellness, the brand has become a Golden Brand winner in Georgia, named by customers and over 200 experts as their favorite children’s nutrition brand in Georgia.
“Being named the leading brand in Georgia in the field of children’s nutrition is a big motivation for our team, which will encourage us to bring new products to Georgia and develop further in the country,” said Kakauridze.
“High quality, healthy and safe products, affordable prices and a team of professionals. This is what has made for Nestlé’s success”, he added.
Nestlé offers Georgian customers around 90 different products that are available at almost all major supermarkets, hypermarkets and pharmacy networks in the country.
Nestlé first appeared in Georgia at the end of the 19th century and this is proved by the 1889 publication, which was published in the newspaper Iveria. What was the first product Nestlé brought to Georgia?
Yes, this is true. Nestlé first appeared on the Georgian market in the 19th century and Iveria wrote about it.
The first product Nestlé brought to Georgia was milk flour and not milk powder as we call it today.
Last year, Nestlé introduced new flavors of the Gerber brand on the Georgian market. How have customers reacted to this new brand?
Last year we added Gerber’s meat flavors to Nestlé’s array of products, which gained popularity among Georgian customers and contributed to the increase of sales of Nestlé in Georgia.
In general, year-on-year demand for Nestlé products has been increasing in Georgia by about 25%.
How does Georgia follow Nestlé development trends? I mean, are all new products of Nestlé available in our country?
Of course we bring many novelties to the Georgian market but not everything that is produced by Nestlé. The reason is that there is no need in Georgia to have all the products that Nestlé produces. For example, water. Nestlé produces water as well but there is no need to import Nestlé water in Georgia as local production of water is well-developed here.
From which countries are Nestlé products imported to Georgia?
Nestlé products that are imported to Georgia are produced in Switzerland, Germany and Poland. Then it is stored in Russia and then from there, it enters our country through the Larsi checkpoint.
Nestlé and social responsibility. Is the company involved in corporate social responsibility activities or charities in Georgia?
At Nestlé we believe that by developing better nutrition habits for future generations, we improve the quality of their life and support a healthier future.
This is how everything started more than 150 years ago when our founder Henri Nestlé brought infant formula (Nestlé's Milk Food) to the market that saved a child’s life. We have continued his work by launching a programme called ‘Nestlé Healthy Kids’ through which we support parents as they raise healthy children.
The goal of the programme is to create and raise awareness regarding good nutritional practices, cooking methods to enhance the nutritional content of foods and physical fitness among students in village schools.
Our ambition is to speak about healthy lifestyle choices to 50 million children by 2030.
The programme has been running in Georgia since 2011 and aims to raise the quality of nutrition, health and well-being of school-age children through educational activities, and inform teachers, children and parents about the basic principles of a healthy lifestyle, especially the importance of healthy nutrition and physical activity, which is extremely important for the health and development of a child.
The programme is implemented in the form of free, fun lessons, conversations, quizzes, exercises and various events in second and third grade of elementary school.
As of today the programme in Georgia covers 37 schools and 7,560 pupils.
The programme has been implemented in partnership with the Ministry of Health of Georgia.
Georgian sweets manufacturer Sandomi, a newcomer to the Golden Brand Awards, is continuing its ‘Sweetest Tale’, as the brand’s motto reads, by introducing new packaged products with chocolate, nuts and other flavors to make the life of its customers a little sweeter.
Head of PR and Marketing Department of Sandomi TeklaTalakvadze told Golden Brand that so far, piecemeal sweets of Sandomi have been popular, but lately, the trend has changed and demand for packaged products has increased.
“We are planning to expand exactly this line of sweets. Overall, we produce about 120 sorts of products and among them are the new products of ‘Chokolino’ which is a chocolate crème with nuts. This year we are going to introduce more packaged products like snacks with nuts and expand the array of chocolate candies”, she said.
Sandomi has been operating on the Georgian market since 2011 with a factory in western Georgia. Due to the increased demand for Sandomi products, the company built a new, large scale, multi-profile sweets factory in the Georgian capital city of Tbilisi in 2013.
Today, Sandomi sweets are available at about 9,000 stores throughout Georgia.
During these years, the company has gained the trust of customers, as well as a number of awards in the field of business, including Golden Brand.
The quality of Sandomi is certified with an ISO 22000 international certificate which the company received in 2018.
Talakvadze said that over the years Sandomi has been established as a reliable company offering international quality that is maximally focused on the interests of the customer.
“The most important thing for the business is to constantly work for further development, to be in search of new ideas and to have strong teamwork. We think these factors contribute to the success of Sandomi as a brand“, Talakvadze said.
Please tell us about the Sandomo production process - starting with the ingredients, ending with the visual side of its sweets?
Ingredients, recipes – everything is developed by leading specialists at the enterprise. Then several versions are developed. Until the product reaches the perfect texture, until it is refined both visually and in terms of taste, it is not brought to the market for sale.
Then our team assesses all this work, including the product branding and selects its name and visual side. We believe that teamwork plays an important role in creating the perfect product.
As for the production process itself, it is strictly monitored by the top specialists and managers, as well as the quality management service.
Who are the customers of Sandomi? Do you have corporate clients?
Due to the fact that sweets are quite actively consumed in Georgia, in this regard, we cannot complain of a lack of consumers.
We have numerous customers both in the regions and in different cities of Georgia and naturally in the capital.
Female customers between the ages of 18-65 are the biggest segment. However, if we take into account the recent activities on social media, we can say that the number of male customers has also increased.
Overall, the number of potential customers is growing every year and we also have corporate clients, to whom we offer quite good conditions.
Are Sandomi products available in every corner of Georgia?
Sandomi products are available in about 9,000 supermarkets and markets in Georgia.
Our distributors operate throughout Georgia and we do not have a shortage of products. We offer quality products at an affordable price, which is very important. Despite the recent challenges, we have not raised the price of any of our products.
We often offer customers various promotions in both supermarkets and small markets. Most importantly, we are quite active on social media, as well as in various TV projects. As you know, such activities are very important for the promotion of the company.
We are also constantly involved in various social campaigns.
You’ve noted how the coronavirus pandemic has affected the larger economy. How has the pandemic affected Sandomi in particular?
We have overcome the challenges of the coronavirus by meeting all recommendations set by the government of Georgia, the World Health Organization and the Ministry of Health of Georgia.
Sandomi has not stopped even for a working day and continued its production process.
We disinfect our factory, office building as well as the distribution and transportation facilities.
The health condition of each employee is monitored daily and our staff is equipped with the recommended special protective equipment.
All employees of the company are still with us, all of our staff has been maintained, and what is also very important, we emphasize once again that despite the increase in the price of raw materials, we have not increased the prices of our products. In fact, we worked without profit in pandemic time and keep prices unchanged at the expense of existing supplies.
It is noteworthy that Sandomi was one of the first companies to be involved in the project of the Tbilisi City Hall and helped the elderly and 100 socially vulnerable beneficiaries with up to 10 products of Sandomi and some basic food supplies.
Also, Sandomi as a socially responsible company has donated 20,000 lari to the StopCov fund.
How competitive is the market today and how does Sandomi compete with other producers?
In general, we consider competition to be a healthy situation. We respect our competitors.
The competition is growing in our segment and it is important to have a rapid pace of development to meet all the challenges with dignity and beat the competition. We are responsible for the quality of Sandomi produced products.
Congratulations on winning the Golden Brand award. What led Sandomi to this success in your opinion?
It is likely the values of Sandomi as a brand and of its founder Merab Vasadze that have contributed to winning the Golden Brand award. Our main values are teamwork, constant renewal and development, high quality products and a focus on the customer.