Super User

Super User

Dream Dental and Aesthetic Group plans to roll out its dental tourism development plans this year and offer high-quality dental services, including both oral hygiene and aesthetic procedures, not only to local residents but also to foreigners.

 “Dental treatment can be very expensive for many, however with dental tourism in Georgia, you can get proper care in our clinic, save money and return home with a happy smile. Europe and the Middle East is our target for dental tourism. Our dental service will be complete, and will not only include dental care, but also the full package: starting with meetings at the airport, booking/accommodation at the hotel and whatever services the client requires”, said David Motsikulashvili, founder of Dream Dental and Aesthetic Group.

 He added that the clinic will invite dentists from abroad and organize master-classes as well as web conferences in Georgia.

 “All this will be done not only for our clinic, but also for all dentists working in Georgia, in order to further improve their qualification”, he said.

 Dream Dental and Aesthetic Group has an offer for domestic customers as well. The clinic plans to offer special discounts for socially vulnerable people such as retirees, war veterans, the military, their family members, students and teachers.

 “The clinic also plans to introduce different forms of instalment plans, including with several partner companies. Currently we are cooperating with TBC Insurance, PSP Insurance, Imedi L, Ardi, Euroins, Benefits and Cartu Insurance. We are considering adding several new serious insurance companies to this list. We are trying to create an affordable environment for our citizens who are in a difficult economic position and cannot afford to get quality dental care and aesthetic services”, Motsikulashvili said.

 Dream Dental and Aesthetic Group has been operating on the Georgian market since 2013.

 Initially, the clinic started operations with just three dental offices, but due to the increased number of the patients and growing demand on the clinic’s services, the management decided to further expand and added seven more rooms.

 Today Dream Dental and Aesthetic Group offers dentistry, allergy tests, laser hair removal, cosmetology, manicure, pedicure, massage. There is a separate room for children, which is called ‘Dream Land’ where younger clients also receive high quality dental service.

 In order to provide maximum comfort for customers, Dream Dental and Aesthetic Group introduced a 24/7 working regime in 2015.

 The clinic serves thousands of patients every year. The number of patients visiting Dream Dental and Aesthetic Group has increased by 40 percent and reached 8,400 in 2019 compared to 2018. As for the age group, the average age of Georgian patients is about 25-40 years of age, while for foreign patients it is 45-55.

 “We have had patients from many countries: the US, the UK, France, Germany, Italy, Spain, Greece, Eastern European countries, Japan, Korea, China, Australia, South and Central American countries, almost from every Arab state and from all neighboring countries”, he said.

Today, the clinic offers a full range of dental and aesthetic services. Are you planning to introduce new services in the future?

First of all I want to highlight that our clinic follows global trends in the field of dental and aesthetic medicine and has modern, innovative technologies to offer these services at the highest quality in our country.

As for aesthetic medicine, our focus is to find more and more unique and high-quality services and introduce them at our clinic.

In dental care, the most demanded service is tooth extraction followed by teeth cleaning and whitening procedures, restorations, veneers, orthopedic services and implants. In terms of aesthetic services, fillers and laser hair removal are the most popular services.

You have mentioned modern technologies and innovations. What kind of modern and innovative technologies have been introduced by your clinic?

All modern approaches, materials and equipment that exists in the field of dental and aesthetic medicine in the world are also available at our clinic. For example, so-called dental endo motors, oral cameras, lasers, etc.

Also noteworthy is our room for younger clients, where children are in a completely different world: they can even watch cartoons during dental procedures. After the treatment, we award the children with different certificates and surprises.

This year the world is facing the challenge of COVID-19 that has hindered the activities of almost every company in the world and in Georgia as well. What impact has coronavirus had on your clinic and how has the clinic continued operations?

 

The year 2020 started very positively, but the pandemic has affected us, of course. We have taken special disinfection and hygiene measures in the clinic so we do not leave any chance of the virus hindering our activities.

Because of the pandemic, all planned dental procedures and a full range of aesthetic services have been cancelled. Because of this, the clinic switched to working in an emergency regime.

The regulations have caused an increase in prices. Now the main challenge is to set appropriate prices for the products we offer and the materials we use and try not to increase the price of our services. Besides, the clinic has extra expenses because it has to meet all the medical guidelines that are necessary to avoid the spread of the coronavirus. But despite all these challenges we manage to assist other people who really need our help.

Despite all the challenges we face, we have decided to help socially vulnerable people who now are in very difficult social situations. Every Thursday we help at least eight people with basic food supplies and offer them free dental service. We are continuing this assistance for the next two months. It is nice to see that not only the staff of our clinic, but also our friends have got involved in our social campaign. We are very thankful for that.

Congratulations on winning the Golden Brand award. In your opinion why did experts name Dream Dental and Aesthetic Group as their favorite brand?

Our formula for success is: success = hard work times professional doctors and sterilization times our dedication. Plus, I’d like to point out the huge contribution of my wife, Mrs. Nino Toidze, who is the director of the clinic. Both of us, together with our team members, we all strongly believe that doing our best is the main indispensable condition to achieve serious goals!

In our case, the main goal is to make our patients happy with experience received in the “Dream”. A patient is, first of all, our guest. Therefore, we not only providing highly qualified dental / aesthetic services, but also to creating psychological comfort, a warm, smiling environment. We have the same approach on social media. We have very friendly and personable communication with our followers.

In addition, we can confidently say that during this pandemic no other dental clinic, including private clinics, have worked every day as we did. That is why we deserve the status of Golden Brand.

Solari, Georgia’s leading company in sunflower seed production, has started 2020 with a new manufacturing complex, increased production volume and the highest quality of raw materials.

“The start was excellent, and the expectations were impressive. However, the global pandemic affected the activities of our company. We had to suspend the production and distribution of sunflower seeds for two months. We made this decision as we are a company of high social responsibility. We prefer to take care of the safety of our employees and the people around us”, said General Director of Solari, Iuri Tkebuchava.

He added that due to the coronavirus pandemic, the Solari management has revised the action plan of the company and made several adjustments.

“Goals and objectives have not changed, but implementation deadlines have certainly been postponed”, he said.

“2020 was to have been a turning point for Solari. We have been operating on the Georgian market for six years already and have established a prominent position in our field. The self-establishment phase is over and a new horizon is unfolding in front of the company, which in the conditions of good management gives us an opportunity to achieve a maximum result”, said Tkebuchava.

Solari was going to increase its production volume by 10% last year. Have you achieved this goal?

Last year we began expanding and this year we already have made our new warehouse and manufacturing complex with an area of 650 aq.m operational. Now we are more optimistic about the geographical expansion of our products. I mean we have started exporting Solari sunflower seeds.

To achieve this goal it is important to constantly improve quality, purchase proper equipment, and introduce special technologies to ensure quality production. Taking into account these factors I suppose this year already we will be ready to take steps in the export direction.

Overall, expansion is a strategic direction of the company together with the improvement of the quality of Solari’s products. I can say that what we had planned for 2019 we fulfilled.

Last year Solari introduced two new products. Have you increased Solari’s array of products this year as well?

Last year we introduced shelled peanuts and salted shelled peanuts. Taking into account the sales statistics of these new products, we can say that the customers were satisfied with them and the demand was high. Unfortunately, our partner that supplied us from abroad with raw materials left the market for unknown reasons. Now we are in search of a new partner, which will meet our criteria regarding quality. However, so far we have not found a new partner.

This year we began selling new products, which are premium quality sunflower seeds under the name ‘Premium Sunflower Solari’.

What is the market share of Solari and how have sales statistics increased?

Sales of Solari products increased by 9% in 2019 compared to 2018.

We have 22% of the Georgian market share.

The website of Solari is lacking information, and the company is not very active on Facebook. Why are you not more active on social media or online? How do you maintain communication with customers?

Creating a website for Solari is on our agenda this year. As for the social network, our Facebook pages work perfectly through which we have communication with our customers. Sales managers of every district or region are also involved in customer contact, the main purpose of which is to satisfy the customers and meet their needs.

Quality is always important for you and your company. But sometimes customers are not satisfied with the product. When reading the Facebook reviews some customers complain that sunflower seeds are not roasted properly and are burned. How would you respond to those customers?

In my opinion, the information received on Facebook or in other social networks about any company is not that reliable. And several negative opinions do not solve the brand or product is bad or good.

However, I would definitely like to point out that we carefully read reviews and any feedback from our customers and try not to take into account their complaints. But we had examples when two different customers had two different ideas about the same product. For some the product might be perfectly roasted, but for some – burned.

In general, Solari very rarely gets negative reviews. In most cases our customers love Solari sunflower seeds. But this fact does not allow us to be complacent and we are constantly working on technological development.

Congratulations on winning a Golden Brand award. This was the second Golden Brand win for Solari. What has been your impression – what led Solari to this success in your opinion?

Thank you very much!

The secret of our success is the high quality which is appreciated by our customers and is what has made them loyal to Solari for the past five years already. The Georgian market is saturated with locally-produced or imported products and it is difficult to maintain a leading position with such competition. However, so far our company has managed to maintain its leading position and is taking new steps to achieve new goals.

 ***

Golden Brand winner in the category of favorite sunflower seed company – Solari – has been operating on the Georgian market since 2014, when it first introduced roasted sunflower seeds for sale in packets.

Solari produces three types of sunflower seeds: roasted sunflower seeds; salty, roasted sunflower seeds; and shelled, roasted sunflower seeds. Also, Solari imports peanuts from China, processes them in Georgia and sells them locally.

Georgian company Kula, which produces eco-friendly fruit and vegetable juices, has launched the production of sugar-free muraba (Georgian sweet fruit preserves) in 2020.

“This is our know-how. Kula’s Muraba is made with natural ingredients and fruit juice without adding sugar”, said Director of Kula Vano Goglidze.

Also in 2020, Kula started producing new mayonnaise sauces.

By the end of this year, Kula plans to launch a production line of Georgian tklapi (fruit leather) and churchkhela (a traditional Georgian delicacy made from nuts and grape juice).

Kula started producing sugar-free products in 2019 after satisfying new regulations that Georgia adopted on juice production.

“Kula has expanded its juice production area in line with the new regulations and in 2019 offered customers completely new juices without sugar or any other additives both in 1-liter cartons and in 3-liter ‘bag in box’ packaging.

“Our juices have undergone all the additional inspections. We participated in a state tender and replaced imported juice with Georgian natural juices amongst the Georgian police and the army.

“Also in 2019, along with various innovations, we started to produce canned meat, such as boiled meat, as well as traditional Georgian dishes: chashushuli, chakapuli, kaurma, buglama and others.

“One of the innovations that the company Kula implemented in 2019 was the production of dried fruit, called rachuli chiruka”, said Goglidze.

Thanks to these activities, Kula received the Golden Brand award this year. Goglidze said that this was not all and that Kula had achieved much more in 2019.

As Kula received the Golden Brand award for successful developments in 2019, could you please tell us what other achievements brought the Golden Brand to your company this year?

Overall, the year 2019 was very successful for us. The sales of Kula increased on domestic as well as on export markets by about 20-22%.

We have unlocked new export markets such as China and expanded to the US. Currently, Kula exports its products to more than 25 countries.

The company is still working to enter new markets. The main focus is on the European market where we are trying to introduce Georgian products.

We participate in the largest food exhibitions in different countries of the world: France, Germany, the United Arab Emirates, Russia, Ukraine, China and others.

The company produces more than 250 products and each of them has its own sales and market share. Our products are designed for the premium and above-middle segment and Kula has a significant share in the Georgian market in these segments. We strive to create new products that will be targeted at other market segments and will increase our sales.

The company also produces products under different names and labels for different brands. 

In the recent history of Georgia, the production of natural juices practically started with Kula, and has introduced the taste of natural juices made with Georgian fruit not only to Georgian customers, but also to the world.

We not only produce our own juices, but also have a memorandum with various universities, and students systematically undergo internships at our factory to study juice production, develop Georgian agriculture and agribusiness.

How has the coronavirus pandemic affected the activities of Kula?

The coronavirus pandemic has pretty much changed our company’s plans and placed us in front of a new reality.

As our products are designed for the premium and medium segment they are not seen as basic, staple food products. You know that during the pandemic people mostly bought primary consumer products that affected the sales of Kula products of course.

It was also difficult to distribute products due to the state of emergency.

During the pandemic Kula offered remote services to customers. Please tell us about these services.

Due to the coronavirus pandemic, Kula employees partially transitioned to a remote working mode, and also offered customers online sales and delivery services.

Our customers are already making orders online and our delivery service takes the products directly to their homes at factory prices.

Demand for Kula’s products decreased 25% during the pandemic, while demand increased for Kula’s canned meat products by nearly 150%. What was the reason?

The sale of our canned meat and fish products has increased a lot. This is probably due to the conditions of the pandemic, as people are primarily buying canned meat, and we have strengthened this direction as well.

The latest inflation statistics show that food prices have significantly increased. Should we expect increased prices for Kula products as well?

Inflation was one of the challenges for our company. We have not increased prices on our products as we purchased fruit and other supplies in 2019. We will probably wait for the prices of new fruits to be purchased in June, July, August and we will decide whether the prices for our products will increase or not.

Car suspension and repair service company OTO Motors plans to open new branches in western Georgia in 2021.

“The distribution network of OTO Motors covers all of Georgia, including the high mountainous regions in the country. Today we have four service centers, and in 2021 we plan to open a branch in western Georgia”, says Head of Administration at OTO Motors Tamuna Bakradze.

“In addition, in the near future, we will offer customers an absolutely unique product. Customers will soon be able to receive an estimate on damage done to a car without going to a service center through a mobile application. We will involve insurance companies in this service of course.

“The creation of the application has already started, but the project is quite time-consuming and we hope it will be completed by the end of the year. This project has no analog in the world and we plan to provide it to customers outside of Georgia as well”, she said.

OTO Motors has been operating on the Georgian market since 2009 and offers both corporate and retail customers the best quality European, Taiwanese, Turkish and Ukrainian engine oils, lubricants, batteries, antifreeze oils and accessories. OTO Motors is an official representative of more than 100 brands in Georgia, such as Wolver, Silver Wheel, E-tec, Mullerol, Bizol, Japan oil, Yuko, Apex, Oilright and  3ton.

The company employs more than 120 people.

This year OTO Motors was selected the winner of a Golden Brand award, the most influential local business award ceremony, and became the No.1 favorite brand in the category ‘Best Auto Service’.

“This award is very important for us and I would like to say thank you to everyone involved in this project. This award encourages us to achieve better goals. This award is the merit of all employees of OTO Motors, each of them has worked really hard and continues to do so. Transparent, professional and individual service, this is what draws our customers”, Bakradze said.

OTO Motors received the Golden Brand for the utmost success the company achieved in 2019. Bakradze said that 2019 was ‘the most important year for the company due to various factors’.

“A new branch of the car repair center opened, which today is the market leader in terms of flow capacity. It is capable of repairing up to 300 cars a month at this branch, which is two times higher than the flow capacity of other service centers.

“Renovation of the company's new central branch has begun, where all the company's warehouses, goods and showrooms have been located. Customers will be able to purchase more than 1,000 kinds of motor oils and parts.

“In 2019, we completed the process of bringing car service management into compliance with modern standards and created a completely different standard of service, which has worked quite successfully”, Bakradze said.

What are your expectations for 2020?

We strive to periodically offer our customers new products and services to make it easy and affordable for our customers to receive automobile service in the shortest possible time.

The coronavirus has caused a large financial crisis in the business sector, but with the support of the state and the support of employees, we have been able to fully maintain our staff and the budget. Despite everything, we decided to offer Georgian customers the guaranteed lowest price in car service.

Due to the difficult situation created by the coronavirus, it has become financially difficult for most of our customers to receive car services, so we are offering a 20 per cent discount throughout the summer. In addition, the company offers the services of a personal manager to corporate clients, which actually reduces the costs.

The goal of OTO Motors is to capture the largest share of the Georgian auto market. At present, what is the market share of the company?

At present, OTO Motors products, which fully comply with European standards, are represented throughout Georgia. Car body parts, the catalogue of which is available on otoparts.ge, account for 22 per cent of the market.

Today we have a car service network only in the capital. The repair center, which aims to restore damaged vehicles to factory standards in a short period of time, serves 20 per cent of insured vehicles.

Our goal is to expand the car service network in western Georgia, which we will offer starting from 2021.

What is the contribution of OTO Motors in developing the auto service industry of Georgia?

Overall, auto service is quite a complex technical process. We think that OTO Motors has introduced a network of fully professional car services, in which our professional technicians play a great role, and who periodically undergo professional training.

We have offered customers the German premium brand motor oil WOLVER, which is the most affordable premium quality product on the market today.

We serve all customers individually. It is worth noting a woman holds the position of technical manager at our company, which is very rare in this field in our country.

We have an individual approach to each customer, which makes the administrative process more difficult, but our team is ready to deliver perfect service.

We want to break the stereotype that automobile services are quite expensive. A team of professionals and modern technical equipment allow us to make car service quite affordable for our customers. Professional technicians, a comfortable environment and affordable prices – these are the main goals of our daily work.

We think our central service center is unique because we offer customers a full range of car services in one service center. This kind of service almost does not exist on the market.

How has the number of OTO Motors clients increased year-on-year?

The number of our clients increased by 50 per cent in 2019, which is quite a good result. However, the improvement of our services is a constant process at OTO Motors. Our team always strives to achieve better results.

More than 50,000 retail customers and more than 450 corporate clients are registered in our database.

One of Tbilisi’s most distinguished venues, the Underwheel Club, is getting ready to host Georgia’s most prestigious and influential business award ceremony for the first time this year – the Golden Brand.

This year the ceremony will award 45 companies that were particularly successful in their business activities throughout 2019. Hundreds of guests will attend the ceremony that is often referred to as the “the Oscars of the Business World”.

Located at the highest point of Tbilisi under the ferris wheel of Mount Mtatsminda, the Underwheel Club is perfectly suitable for private parties, corporate events, concerts, exhibitions, festivals and weddings.

The beautiful veranda in front of the club gives the guests the perfect view of Georgian capital city and can accommodate a total of 4,000 people

PR Manager of Mtatsminda Park Eto Gigiadze talked about the history of Underwheel Club and about the venue’s future plans in an interview with Golden Brand.

“Underwheel was first opened in 2012 and from the very first steps aroused great interest in the community. Initially, we worked mainly in the club segment. We did many music projects and invited world-famous musicians. Then we understood that Underwheel could host different categories of events and gave customers the opportunity to use this unique place for their own events”, she said.

This year you will host the Golden Brand awards for the first time. How excited are you and in your opinion what will be different for the guests this time?

First of all, we are very happy to be the hosts of this event and we are sure this will be one of the best years for the Golden Brand awards ceremony as we create an unforgettable environment. The unique location and the perfect view over Tbilisi help us create the best moments for our guests. I am sure the event will be especially enjoyable under the giant wheel lights that will sparkle over the nighttime Tbilisi view.

How many events did Underwheel host last year?

Last year we hosted about 50 events.

Most of them were corporate events of various companies, as well as weddings, presentations and anniversary receptions. Each event was unique, distinguished and very important for us.

In general, what is the advantage of Underwheel Club, what is its competitive advantage?

We consider the large space, its unique location and the spectacular view as the main advantage of Underwheel Club.

With both an enclosed and open space, the veranda allows customers to plan their own event according to the weather, season, desire and aesthetics.

The space allows us to host any scale event for thousands of guests.

You will probably agree that the vast majority of our competitors do not have such opportunities.

How has Underwheel Club opened since the coronavirus lockdown?

We have introduced new standards and rules in Mtatsminda Park and also in Underwheel Club from the post-pandemic period, which allows us to take measures with maximum compliance of safety rules.

As you know, Mtatsminda Park operates at full capacity.

Underwheel Club has already conducted various educational training, and now we are preparing for such a large-scale event as the Golden Brand.

Please tell us what are your future plans?

At Mtatsminda Park we are working on several projects to further develop the area. However, the implementation of these projects is dependent on the launch of the historic ropeway that will link Rustaveli Avenue to Mtatsminda.

In parallel with the construction of the upper station of the ropeway, it is planned to implement several projects with modern architectural design on the territory around it.

We also have news for children. A project is being prepared for the construction of a children and adolescents cognitive-entertainment center in the children's zone, which will be implemented in accordance with all modern technologies and will be built with environmentally friendly construction materials of European standards.

Renox Color, a Georgian brand of varnishes for buildings, plans to open a new factory that will supply the construction and retail market of Georgia with a variety of glue cement modifiers.

“In our opinion, this product will bring us even closer to target categories. In addition, we are thinking of modifying the production line for our waterproof and anti-corrosion products and bringing them closer to their European equivalents”, said Levan Metreveli, Marketing Director of LLC Technochimia, which owns Renox Color.

Metreveli said that the company has plans to expand in Georgia.

“Currently, we have two locations, a flexible distribution and delivery service across Georgia”, he said.

He noted that the market in Georgia is growing and dynamic.

“Demand is increasing not only for these products but for professionalism as well. One of the challenges is to have a professional, qualified staff”, Metreveli said.

Metreveli willingly answered a couple of our questions and told us more about the history of Renox Color and summarized the past 30 years of the activities of the company on the Georgian market.

Could you please briefly tell us the history of Renox Color?

The history of the company starts in the 1990s and its main activity is the production, import and export of varnishes and related products. Our company has significantly contributed to the development of the field within the last 30 years.

The development of the construction sector, the retail and wholesale market has shown that there were prospects for creating a company like Technochimia, which unites several brands including Renox Color.

In order to develop local manufacturing, we cooperate with Russian and European leading brands. Very soon, the trademark of Renox became famous and in-demand.

The company represented itself on the market with a variety of products that were quite impressive for the construction sector from the very beginning. But Renox Aquablock, a high cover surface sealer with exceptional water-resistant properties, has made a particular impression on the market as it has no equivalent so far. Renox Aquablock covers, seals and leaves a paintable water-resistant coating on all surfaces prior to top coating with water-based acrylic paints.

In order to meet the interests and demands of construction organizations, our company started importing the latest Canadian equipment of Color Mix NCS in 2016, which is a natural color mixing machine. As a result, the prices of the coloring of waterproof varnishes have been reduced significantly.

The company pays great attention to the development of the wholesale market, and to distribution and management. Our motto, ‘Decent is available!’ clearly expresses our views on business development. Producing high-quality products, making them competitive, developing professionally and developing the field – these are the goals that we have been implementing gradually in order to improve the environment.

Since 2017, the main priority of the company has been to promote the development of the scientific component of the field, increase healthy competition, and conquer the export market with locally-produced chemicals.

Which are the most demanded products of Renox Color on the local market?

I would single out waterproof, anti-corrosion, and silicone-containing coatings. These products are sales leaders.

Actually, we are planning to increase the array of our products and also to modify and improve the existing ones. We are trying to introduce more novelties to the market.

As of today, we sell about 40-50 sorts of products, including 12 different varieties of water emulsions.

How affordable are Renox Color products and in your opinion, are customers more concerned by price or quality?

I think it is the case that customers pay more attention to the quality of the product, its chemical composition, ecological physical properties, as well as its design. In short, everything that makes the product better.

Only after that comes price, which believe me, is far lower than the quality you receive.

How does Renox Color compete with other brands on the market?

The more companies operate on the market, the better for the country and of course for us. You know that competition encourages companies to achieve better goals. A competitive environment creates strong, goal-oriented, and result-oriented companies.

What is the contribution of Renox Color to the Georgian market?

Over the last few years, there has been an unprecedented boom in the construction and repair business. Of course Renox Color has contributed greatly to this process. Starting from the 1990s we have always tried to introduce new products and make them affordable for our customers.

Renox Color has been following the scientific and technological innovations of different countries and introducing the same innovations in Georgia. Thus Renox Color is a brand that we can easily say has contributed significantly to the development of the field.

 

 

 

 

Renox Color, a Georgian brand of varnishes for buildings, plans to open a new factory that will supply the construction and retail market of Georgia with a variety of glue cement modifiers.

“In our opinion, this product will bring us even closer to target categories. In addition, we are thinking of modifying the production line for our waterproof and anti-corrosion products and bringing them closer to their European equivalents”, said Levan Metreveli, Marketing Director of LLC Technochimia, which owns Renox Color.

Metreveli said that the company has plans to expand in Georgia.

“Currently, we have two locations, a flexible distribution and delivery service across Georgia”, he said.

He noted that the market in Georgia is growing and dynamic.

“Demand is increasing not only for these products but for professionalism as well. One of the challenges is to have a professional, qualified staff”, Metreveli said.

Metreveli willingly answered a couple of our questions and told us more about the history of Renox Color and summarized the past 30 years of the activities of the company on the Georgian market.

Could you please briefly tell us the history of Renox Color?

The history of the company starts in the 1990s and its main activity is the production, import and export of varnishes and related products. Our company has significantly contributed to the development of the field within the last 30 years.

The development of the construction sector, the retail and wholesale market has shown that there were prospects for creating a company like Technochimia, which unites several brands including Renox Color.

In order to develop local manufacturing, we cooperate with Russian and European leading brands. Very soon, the trademark of Renox became famous and in-demand.

The company represented itself on the market with a variety of products that were quite impressive for the construction sector from the very beginning. But Renox Aquablock, a high cover surface sealer with exceptional water-resistant properties, has made a particular impression on the market as it has no equivalent so far. Renox Aquablock covers, seals and leaves a paintable water-resistant coating on all surfaces prior to top coating with water-based acrylic paints.

In order to meet the interests and demands of construction organizations, our company started importing the latest Canadian equipment of Color Mix NCS in 2016, which is a natural color mixing machine. As a result, the prices of the coloring of waterproof varnishes have been reduced significantly.

The company pays great attention to the development of the wholesale market, and to distribution and management. Our motto, ‘Decent is available!’ clearly expresses our views on business development. Producing high-quality products, making them competitive, developing professionally and developing the field – these are the goals that we have been implementing gradually in order to improve the environment.

Since 2017, the main priority of the company has been to promote the development of the scientific component of the field, increase healthy competition, and conquer the export market with locally-produced chemicals.

Which are the most demanded products of Renox Color on the local market?

I would single out waterproof, anti-corrosion, and silicone-containing coatings. These products are sales leaders.

Actually, we are planning to increase the array of our products and also to modify and improve the existing ones. We are trying to introduce more novelties to the market.

As of today, we sell about 40-50 sorts of products, including 12 different varieties of water emulsions.

How affordable are Renox Color products and in your opinion, are customers more concerned by price or quality?

I think it is the case that customers pay more attention to the quality of the product, its chemical composition, ecological physical properties, as well as its design. In short, everything that makes the product better.

Only after that comes price, which believe me, is far lower than the quality you receive.

How does Renox Color compete with other brands on the market?

The more companies operate on the market, the better for the country and of course for us. You know that competition encourages companies to achieve better goals. A competitive environment creates strong, goal-oriented, and result-oriented companies.

What is the contribution of Renox Color to the Georgian market?

Over the last few years, there has been an unprecedented boom in the construction and repair business. Of course Renox Color has contributed greatly to this process. Starting from the 1990s we have always tried to introduce new products and make them affordable for our customers.

Renox Color has been following the scientific and technological innovations of different countries and introducing the same innovations in Georgia. Thus Renox Color is a brand that we can easily say has contributed significantly to the development of the field.

 

 

 

 

After a pause of several months caused by the coronavirus pandemic, Fast & Shine plans to return to the Georgian market even stronger. In just a few months, professional cleaning services for commercial and private facilities will also be added to the list of services of Fast & Shine, whose main field of activity is dry car washing.

In addition, Fast & Shine has started cooperation with Rooms Hotel and Stamba Hotel to provide leather furniture restoration and care services.

“You know that our company also offers leather restoration services to customers. Since 2017, Fast & Shine has been an official representative of the German brand Colourlock on the Georgian market. We have established leather restoration services as a priority direction of our company for 2020”, said Irakli Bagoshvili, the director of Fast & Shine.

“As for our cooperation with Stamba and Rooms hotels, these hotel networks feature probably the best quality leather furniture in Georgia, which requires very delicate care, protection and restoration. We are very proud to be their partners”, he added.

When talking about plans for 2020, Bagoshvili said Fast & Shine will provide training courses for those interested and a Colourlock certificate upon completion.

“We have received a license from the Colourlock Training Center, which means that anyone interested in the leather restoration profession will be able to take a course with our specialists. They can master the profession, which is demanded but nowhere to be found in Georgia, so that they can enter this business and earn quite an appealing income”, said Bagoshvili.

He added that the company is working on launching leather restoration online courses as well.

Fast & Shine was founded in 2015 and initially offered customers dry cleaning for cars without water as an on-site assistance service.

“At that time it was an innovative service. Gradually, we have introduced various services: dry cleaning, polishing, leather restoration, ceramic coating processing and many other services. We are the first company that started popularizing auto detailing in Georgia and laid the foundation for the establishment of a culture of proper car care”, said Bagoshvili.

Bagoshvili said the coronavirus lockdown has suspended the implementation of the company’s plans.

“We had planned to attend professional cleaning master classes in Germany in March. We hope that the world will soon be able to cope with the situation at large and we will be able again to fulfill our plans”, Bagoshvili said.

How in demand are the services of Fast & Shine?

Growth dynamics indicators have been quite high every year, so we decided to open a new branch in 2019. Our forecast was justified: after opening a new branch, the number of our customers doubled.

As of today, we are represented on the market by two branches. One is located in the Gldani district of Tbilisi, while the second is in Vake. Both branches work at full capacity.

In addition, social media helps us to remain in constant communication with our customers. We have direct communication with our customers through Facebook and Instagram.

You often say that your company’s goal is to change people’s attitude towards car care. Have you achieved this goal?

I can say that we have quite good results.

As I have already mentioned we were the first company to start advertising auto detailing in Georgia. To communicate with customers, we have very active Facebook and Instagram pages, from which we try to give them information through videos and stories about how to take care of leather interiors in vehicles and which products to use. We test different products on Facebook and Instagram live feeds and share the results with our customers.

I think there is still a lot of work to be done before we reach our goal, but we have already achieved some results: in the past, the majority of our customers came to us with torn leather interiors. Now, even when a small scratch appears, they immediately call us.

Sales of car care products have also increased: the awareness of quality products and premium class brands has as well, and there is a general interest from consumers.

Fast & Shine has received the Golden Brand award this year for the success the company achieved in 2019. What does this award mean for your company?

Golden Brand is a big success and recognition for our company. Especially pleasing is the fact that we received the award as a result of a survey of experts and our customers.

I think we deserved this award as a result of the diligent work of our employees for which I would like to thank them very much! I am sure each of them is proud that they are members of our company and the best specialists of 2019!

The world-leading manufacturer of both beauty products and naturopathic medicines Weleda continues to offer healthy skincare solutions for children in Georgia.

As of today Weleda offers 17 sorts of high-quality products to Georgian customers that include face and body creams, non-perfumed oil, milk, diaper care cream, shampoos, soap, toothpaste, belly oil, atopic skincare, sun protection and lip balms.

Weleda first appeared in Georgia during the tragic events of April 9, 1989 when Soviet troops killed Georgians demanding the country's independence. During this hard time for Georgians, Weleda sent medicines and doctors from Germany to treat those injured or poisoned after Soviet tanks dispersed a peaceful demonstration.

As for official distribution, the Georgian company Naturapharm has been the exclusive partner of Weleda in Georgia for 21 years, importing Weleda products from Germany to the Georgian market.

In her interview with Golden Brand, Director of Naturapharm Lela Bakuradze recalls that at first the company imported Weleda’s medicines to Georgia, while since 2006-2007 it has started offering skincare products and cosmetics to Georgian customers.

Nowadays Weleda products are available at GPC and Pharmadepot pharmacies in Georgia.

“We also have a space near our office where customers are able to see all the products of Weleda under one roof and get a more complete consultation”, Bakuradze said.

New shampoos have been added recently to Weleda’s children's products with lime, orange and mint aromas, which are created for children above three years of age. The composition of all three shampoos is the same, differing only in their scent.

“It is true that calendula shampoo is intended for infants and children but often children get bored of the same product, or think they have already grown up and now need another product. So I’m sure these new shampoos will be just as popular as the calendula shampoo”, Bakuradze said.

Weleda has launched a new campaign ‘You Are Nature’ worldwide, including in Georgia.

Nature and Weleda share a common mission: to create natural products with exceptionally high standards of quality that customers can trust. Weleda’s nature certified face, baby, body, hair and oral care products are produced using sustainable production processes and environmentally friendly practices.

“We thought about what to do to get the attention of the people of our country and tell them that you yourself are nature: you breathe, feel, grow as nature does. If the air is polluted you find it difficult to breathe, just like nature. Nature has always been the focus of Weleda”, Bakuradze said.

She said the Weleda team believes nature offers the best solutions to every beauty and wellness need.

“Weleda’s products are free from synthetic compounds or toxic chemicals. Instead, the brand uses flower, fruit and root extracts, minerals, and essential oils, each one carefully selected and orchestrated to work with the body’s own systems”, Bakuradze said.

The brand received its first notable success on the Georgian market after receiving its first Golden Brand award, which is recognized as the most important and powerful business award in Georgia.

Over 100 experts and 2,000 surveyed customers named Weleda the No. 1 brand in Georgia in its segment, and it’s baby skincare products are their favorite ones.

How the sales of Weleda products increased in Georgia last year?

Sales have increased by 20 percent in 2018-2019. The number of people who know the brand of Weleda and understand the importance of bio and natural products has increased in Georgia and this has led to increased sales statistics.

Which is the most in demand Weleda product in Georgia?

The most demanded product is diaper care cream. This is a product that every newborn needs as it calms and comforts irritated skin and reduces redness. This cream is great and our customers know this. Weleda diaper care cream has been on the Georgian market for a long time and parents have gained many years of experience.

The next most in demand products are shampoo and soap.

Baby care is a very sensitive topic and customers choose quality products for their newborns. In your opinion what makes Weleda’s products distinguished?

First of all this concerns the raw materials extracted in biodynamic fields, vegetable oil, the scent of the products – natural essential oils specially are designed for babies. The scent should not hinder the baby's perception of the world and, most importantly, should not overwhelm the mother's scent.

Also, a very important factor is that the goal of Weleda from the day of its creation to the present is to be in harmony with nature.

How affordable are Weleda’s products for customers?

Weleda baby products, as well as adult products, can fit any budget. If consumed wisely by a parent, it can be more beneficial than low-cost brands. We try to offer Weleda products to Georgian customers at the same price as in Germany. We can manage this as our company is an exclusive importer of Weleda products to Georgia and have a business relationship with this brand for 21 years already.

Congratulations on winning the Golden Brand award. Could you please tell us about the activities of 2019 which brought this award to your company?

I think the award went to the high quality of Weleda products. We just helped Georgian consumers to better understand the special importance of Weleda products for their children.

As for our activities of 2019 last year, our company became more active on social media and this raised the interest of the customers towards our company.

***

What started in 1921 as a Swiss pharmaceutical laboratory with its own medicinal plant garden has today grown into a leading manufacturer of holistic natural cosmetics and pharmaceuticals for anthroposophic therapy.

Weleda has three main headquarters in Switzerland, France and Germany.

Most of the 1,000 sustainably produced natural raw materials for Weleda products are processed at these three sites. More than 100 natural cosmetic products, 10 dietetics and around 2,500 medicines are created there.

High-quality standards and the meticulous use of resources go hand in hand in the manufacture of Weleda products. About 78% of raw materials come from organic or biodynamic agriculture and from controlled wild harvesting. All products are exclusively based on natural substances. Artificial preservatives and tinctures are fervently avoided. Weleda enjoys a high commercial reputation for quality, trust, and sustainable business development.

The well-known Belgian premium chocolate brand Rosali Sambar is working to export its chocolates to Azerbaijan from Georgia, where they are produced.

Director of Rosali Sambar David Mindiashvili says that currently negotiations are underway with ‘one of the largest companies in Baku, the capital of Azerbaijan.’

“As soon as the negotiation is over, it will be possible to see Rosali Sambar chocolate in Azerbaijan in the coming months. Our goal is to introduce the taste of Rosali Sambar chocolate to as many people as possible”, Mindiashvili said.

In addition, the company plans to add new chocolate flavors to its lineup, which are popular in Europe and the United States.

“For example, different types of chocolates with salt, pepper and other flavors”, said Mindiashvili.

Rosali Sambar has been operating on the Georgian market for 15 years already and is famous for its high-quality chocolates. Over the years Rosali Sambar has established itself as one of the leading, most competitive, and premium segment companies on the Georgian market.

While other chocolate producers use other vegetable oils instead of cocoa butter, this Belgian chocolate is made with 100 per cent cocoa. One of the world’s largest cocoa producers and grinders ‘Barry Callebaut’ supplies Rosali Sambar with its raw materials, which are later turned into handmade chocolates at the Rosali Sambar factory in Georgia’s capital Tbilisi.

Rosali Sambar offers chocolates in a variety of shapes, weights, and sizes. For example children’s chocolate, festive chocolates for New Year, Easter, etc. In addition, Rosali produces different types of chocolate – black, white, milk and for diabetics.

“Until 2018 our company was only represented on the market with pure chocolate products. However, we made the decision to focus on other directions and make our products more diverse. We started the production of filled chocolate and chocolates with dried fruit. Our filled chocolates are high quality which is why we decided to purchase raw materials from our supplier Barry Callebaut. This is truly a guarantee of quality”, Mindiashvili said.

As of today, Rosali Sambar produces seven types of chocolate, amongst which are two kinds of dark chocolates (53% and 75%), milk chocolate, white chocolate, filled chocolate and chocolate with dried fruit.

Rosali Sambar was going to open three branded stores in Georgia – one in Tbilisi, another in Batumi, and the third in Kutaisi. How have you fulfilled this plan?

Due to the current coronavirus pandemic, the opening of new stores has been temporarily postponed, but we plan to continue to work on this project in the near future, by the end of this year.

Rosali Sambar offers its customers the possibility of creating chocolates and wrappings with custom designs. How in-demand is this service?

Yes, this is one of the services our company offers customers. We are the only company on the market to offer a similar service and accordingly the demand is quite high.

Our corporate clients often put their logos on the chocolate.

Rosali Sambar cooperates with different large companies such as TBC, Ryanair, Tsinandali Museum … how has the number of corporate clients increased in 2019 compared to the previous year?

Last year we established business relations with many large companies and the corporate sales direction of the company developed quite well that year: the company experienced 10 per cent growth in sales.

The reason why large companies cooperate with us is that we offer the highest quality chocolate, the quality of which has remained the same during these 15 years of existence on the market.

Rosali Sambar is a premium segment chocolate brand and accordingly, the prices for its products are higher. How ready was the Georgian market for premium segment chocolate products?

It is not easy to operate in a country like Georgia, by that I mean a developing country. We understood this challenge from the very beginning when we first founded the company. We hoped that over the years the economic situation would improve in Georgia and the solvency rate of its population would increase. Our hopes were partly realized and as of today sales of Rosali Sambar chocolates are three times greater when compared to the very first years.

Nowadays, customers are mostly focused on quality rather than price.

How competitive is the market and what is Rosali Sambar’s competitive advantage?

Overall the chocolate market is quite competitive in Georgia. Various chocolates are produced as well as imported in the country. But as for our niche segment, there isn’t big competition. There are only a few companies working in the premium chocolate segment.

The Georgian market is also developing and the number of customers opting for premium segment chocolates is also on the rise.

Our great wish is for the market to continue to grow and deliver the most delicious tasting chocolate to customers.

Congratulations on winning a Golden Brand award. What is your impression of what led Rosali Sambar to this success?

This is our second Golden Brand win and therefore a big achievement for our company. Thank you for your trust and support.

I think Rosali Sambar deserved the interest of experts as it chose the right direction from the very beginning: offering customers the highest quality chocolate.

Golden Brand has been a big stimulus for us. The team of Rosali Sambar will continue to work with greater motivation and commitment as a result.

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